Corso Vittorio Emanuele II, 39 - Roma 0669207671

UNINETTUNO OpenupEd

University without boundaries

Beta

  • What are Uninettuno Massive Open Online Courses (MOOC)
    mooc-close

    Thanks to the UNINETTUNO MOOCs you will be able to freely follow the lectures of the best Italian and international lecturers drawn from a selection of the best courses of UNINETTUNO, in Italian, English and Arabic; you will have at your disposal digitised and indexed on-demand video lectures, usable on a PC as well as on smart phone and tablet, including hypertextual links to more-in-depth study materials (books and articles, practice work, slides, bibliographical references, lists of websites). You will also have at your disposal a collaborative discussion environment, a thematic forum by means of which you will be able to exchange views with your colleagues on the issues dealt with in the lectures, discuss the practice work done, cooperatively create new knowledge in a process that will see you active players of your own learning process.

  • How to get Credits (European Credits Transfer System) with Uninettuno MOOC
    mooc-close

    If you have enjoyed the MOOCs experience, you can transform it into an actual asset for your academic and professional career: by enrolling in the corresponding UNINETTUNO university course, you will be included into a class and have the support of a tutor who will guide you along your learning path; you will be able to participate in a course delivery cycle, interact with professors and tutors in real time in UNINETTUNO virtual classrooms on the Web (on live streaming) or in UNINETTUNO Island of Knowledge on Second Life; the tracking of your activities on the MOOCs will be recorded and you will be acknowledged as an attending student and will be able to sit for the exam that will allow UNINETTUNO to officially assign you – in case of success – the university study credits corresponding to the selected courses, based on the Credits (European Credits Transfer System) - European Credit Transfer System, recognised by the Italian and by EU universities.

The course # of Uninettuno allows you to get # university credits according with the European System ECTS (European Credits Transfer System) and legally recognized by European and International Universities.
In order to get credits you need to study online following the Uninettuno model until the final exam.
The certification fee of the course # is # Euros that you can pay by Bank transfer to:

Università Telematica Internazionale UNINETTUNO
IBAN: IT46 G030 6905 0201 0000 0070 068
BIC BCITITMM (only for bank transfers from abroad)
(Istituto Bancario: IntesaSanPaolo SpA
Via del Corso, n. 226 00186 Roma)

Once you have paid the registration fee for the single course you will be contacted by our student secretariat to arrange your online studies.
If you prefer you can contact our student secretariat by email at info@uninettunouniversity.net to be driven into the path of registration.

mooc-close

Economics and business administration (Academic Year 2012/2013) - corporate path (exhausted)

Marketing (new edition)


Credits: 8
Available languages: EN, IT
Content language:Italian
Course description
The course is an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix, and marketing in special fields (such as international or sustainable marketing).
Objectives
This course is designed to provide the student with a broad introduction to marketing concepts, how these concepts fit within the overall strategy of a firm, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical.
Program
These are the five main argument of the course : 1) Marketing diagnostic phase 2) Marketing strategic phase 3) Marketing tactical phase 4) Service, international and Business to Business 5) Marketing and environment, technology, no profit and social
Book
Peter J.P, Donnelly J.H., Pratesi C.A., Marketing, ed Mc-Graw Hill, 2013.
Exercises
The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning.
Professor
Carlo Alberto Pratesi
Video professors
Prof. Stefano Chiussi - SDA Bocconi
List of lessons
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 4: Segmentazione  Go to this lesson
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 16: Il prezzo  Go to this lesson
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 19: Il Brand  Go to this lesson
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi