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UNINETTUNO OpenupEd

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  • What are Uninettuno Massive Open Online Courses (MOOC)
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    Thanks to the UNINETTUNO MOOCs you will be able to freely follow the lectures of the best Italian and international lecturers drawn from a selection of the best courses of UNINETTUNO, in Italian, English and Arabic; you will have at your disposal digitised and indexed on-demand video lectures, usable on a PC as well as on smart phone and tablet, including hypertextual links to more-in-depth study materials (books and articles, practice work, slides, bibliographical references, lists of websites). You will also have at your disposal a collaborative discussion environment, a thematic forum by means of which you will be able to exchange views with your colleagues on the issues dealt with in the lectures, discuss the practice work done, cooperatively create new knowledge in a process that will see you active players of your own learning process.

  • How to get Credits (European Credits Transfer System) with Uninettuno MOOC
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    If you have enjoyed the MOOCs experience, you can transform it into an actual asset for your academic and professional career: by enrolling in the corresponding UNINETTUNO university course, you will be included into a class and have the support of a tutor who will guide you along your learning path; you will be able to participate in a course delivery cycle, interact with professors and tutors in real time in UNINETTUNO virtual classrooms on the Web (on live streaming) or in UNINETTUNO Island of Knowledge on Second Life; the tracking of your activities on the MOOCs will be recorded and you will be acknowledged as an attending student and will be able to sit for the exam that will allow UNINETTUNO to officially assign you – in case of success – the university study credits corresponding to the selected courses, based on the Credits (European Credits Transfer System) - European Credit Transfer System, recognised by the Italian and by EU universities.

The course # of Uninettuno allows you to get # university credits according with the European System ECTS (European Credits Transfer System) and legally recognized by European and International Universities.
In order to get credits you need to study online following the Uninettuno model until the final exam.
The certification fee of the course # is # Euros that you can pay by Bank transfer to:

Università Telematica Internazionale UNINETTUNO
IBAN: IT46 G030 6905 0201 0000 0070 068
BIC BCITITMM (only for bank transfers from abroad)
(Istituto Bancario: IntesaSanPaolo SpA
Via del Corso, n. 226 00186 Roma)

Once you have paid the registration fee for the single course you will be contacted by our student secretariat to arrange your online studies.
If you prefer you can contact our student secretariat by email at info@uninettunouniversity.net to be driven into the path of registration.

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Economics and business administration (Academic Year 2012/2013) - corporate path (exhausted)

Economics and business management and business organization

Credits: 8
Available languages: EN, IT
Language: English
Course description
This course will address the key issues and topics of management, emphasizing the analysis of competitive environment, strategies and their implementation, organizational structure and corporate functions.
Objectives
Its goal is to provide the theoretical and empirical tools to understand the enterprise system, how it works, the main strategic decisions and their implementation to achieve a competitive advantage.
Program
The firm as a “system” and its relationships with external environment: - the systemic view of firm - the external relations - the competitive environment and the firm tools to its analysis Resources and competences in the firm: - resources and competences - strategies based on resources and competeces The competitive advantage and firm strategies: - value creation and competitive advantage - the competitive strategies: cost leadership, differentiation and focalization - the cooperative strategies - the strategies of growth: horizontal and vertical integration, diversification and internationalization Strategic planning: - theory on strategic planning - corporate, business and functional strategic planning - scenario planning Firm functions: - operations - marketing - finance and value creation Firm organization: - organizational structure - human resource management
Book
Fontana F., Caroli M., “Economia e gestione delle imprese”, Milano, McGraw-Hill, 2009, terza edizione. Slides presenti sulla pagina web del corso.
Professor
Matteo Caroli, Ernesto Auci
List of lessons
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    •  Lesson n. 10:  
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    •  Lesson n. 27:  
Matteo Caroli