Cultures, Languages, and Strategies for Communication in the Digital Age
The Master’s Degree Programme in Cultures, Languages, and Strategies for Communication in the Digital Age offers an interdisciplinary approach to communication, combining elements of social theory, linguistics, and media studies together with digital marketing to train highly qualified professionals. The main objective of the programme is to develop advanced skills for managing communication in both public and private settings, integrating strategic, social, linguistic-semiotic, and technological aspects. The overall structure draws from disciplines in the humanities, sociology, and media studies, expanding the educational framework from an interdisciplinary perspective that fosters mutual integration of knowledge.
The study path is therefore designed to create a synergy between disciplinary sectors involved in the constant transformation of social and communication processes in today’s world, which is increasingly marked by the digital shift. For this reason, the degree programme focuses on analyzing communication phenomena related to companies, brands, institutions, and organizations, while also enabling students to acquire the skills needed to understand and leverage the interdependencies among the key institutions of modernization processes—with particular attention to new digital challenges, customer and user experience, and a deep understanding of the languages and semiotic systems most relevant to contemporary digital communication and today’s cultural industry.
The Master's Degree Programme in Cultures, Languages, and Strategies for Communication in the Digital Age aims to provide solid tools to position graduates within a highly professional context in the field of communication, training experts capable of thinking strategically about communication, interpreting contemporary social contexts, and diagnosing communication both as a problem and as a resource.
Admission Requirements
To be admitted to the Master’s Degree Programme in Cultures, Languages, and Strategies for Communication in the Digital Age, applicants must hold a three-year university degree or an equivalent qualification obtained abroad and recognized as valid. The following curricular requirements must be met:
The applicant must hold a degree in one of the following classes:
Cultural Heritage (L-1); Visual Arts, Music, Performing Arts and Fashion Studies (L-3); Philosophy (L-5); Information Engineering (L-8); Humanities (L-10); Modern Languages and Cultures (L-11); Language Mediation (L-12); Tourism Sciences (L-15); Communication Sciences (L-20); Psychological Sciences and Techniques (L-24); Computer Science (L-31); Economics (L-33); Sociology (L-40).
If the applicant holds a degree in a different class, admission requires the possession of at least 48 ECTS credits in the following academic fields (SSD - Settori Scientifico Disciplinari):
INF/01 Computer Science; ING-INF/05 Information Processing Systems; L-ART/04 Museology and Art Criticism; L-ART/05 Performing Arts; L-ART/06 Cinema, Photography and Television; L-ART/07 Musicology and History of Music; L-LIN/01 Glottology and Linguistics; L-LIN/12 Language and Translation – English Language; M-FIL/04 Aesthetics; M-FIL/05 Philosophy and Theory of Language; M-PSI/01 General Psychology; M-PSI/05 Social Psychology; M-STO/04 Contemporary History; SPS/07 General Sociology; SPS/08 Sociology of Cultural and Communication Processes; SPS/09 Sociology of Economic and Labour Processes.
Language skills are essential for the comprehension of the technical and specialized contents of the degree programme. Therefore, the following are required:
At least 6 ECTS credits in L-LIN/12 Language and Translation – English Language, or an equivalent certificate proving English language proficiency at B1 level.
In addition to meeting the curricular requirements, prospective students must demonstrate appropriate personal preparation. This will be assessed by an Academic Committee composed of the Programme Coordinator and two additional appointed faculty members through evaluation of the applicant’s CV (exam record and grades) and, if necessary, an oral interview.
Candidates will be exempt from this evaluation if they have obtained their degree within the last 10 years with a final grade of at least 80/110.
Career Opportunities
Graduates in Cultures, Languages, and Strategies for Communication in the Digital Age will have acquired a solid and multidisciplinary specialized education based on a programme that blends theoretical knowledge and analysis of the new communication landscape. This will enable them to engage in lifelong learning even after entering the professional world.
With this goal in mind, the degree programme aims to prepare graduates to take on roles of responsibility and coordination, such as:
Designer in the field of humanities and culture, and expert in multimedia communication within cultural and creative enterprises. A professional capable of designing and implementing integrated, multi- and cross-media communication projects in the cultural industry—especially in the humanities sector—by leveraging knowledge in history, cinema, photography, theatre, art, and literature, and collaborating with professionals handling the technical aspects.
Digital Communication Specialist, responsible for planning, coordinating, and integrating online and offline communication activities in a specialized area. This role involves coordinating communication efforts to ensure consistency of messages both within and outside the organization, across physical environments and virtual platforms.
Strategic and Brand Communication Professional, specialized in analyzing the needs of end and intermediary clients, assessing the strategic positioning of brands, products, and services in the market, and implementing the operational brand communication plan, with particular focus on managing advertising campaigns.
Social Media Manager / Digital Content Manager, a professional responsible for managing online communication platforms and overseeing social media communication through the creation of iconic, textual, and audiovisual content, typically within a strategic plan tailored to the client’s needs.