MA in Fashion Retail and Luxury Management
In collaboration with:
Face-to- face lessons at the BSBI Berlin Campus:
Potsdamer Straße 180-182
10783 Berlin, Germany
For further enquiries and enrollments, please send as a message to firstname.lastname@example.org.
Description of the Course
This course will help you understand how to build a business that can inspire customer loyalty in a market which is constantly reinventing itself. After taking this course, you will be able to apply for roles in fashion management and/or marketing, design, and brand management.
Alternatively, you could progress to a research degree, including a doctorate in a relevant area.
This Italian qualification is recognised throughout Europe and internationally.
UNINETTUNO's - Scientific Committee
Prof. Marco De Marco (Organizzazione Aziendale, Università Telematica Internazionale UNINETTUNO)
Prof. Francesca Maschio (Institutions of Private Law - International Telematic University UNINETTUNO)
Prof. Alberto Romolini (Business Administration - International Telematic University UNINETTUNO)
Prof. Illa Sabbatelli (Business Law - International Telematic University UNINETTUNO)
Dr. Flavia Schiavetti (Labour Law - International Telematic University UNINETTUNO)
Dr. Manuela Rinaldi ((Labour Law - International Telematic University UNINETTUNO)
What will you study?
You will learn about the history and context of the fashion industry, helping you to discover the best way to position a brand and create a loyal customer base. The programme focuses on key business and management topics - such as marketing, communication, distribution, and successful brand management - and how to apply them.
The degree uses hands-on teaching methods to reinforce your learning, such as case studies, visits to exhibitions and businesses, guest speakers, and classroom discussions. You will also undertake a four month internship working within the fashion retail and luxury sector, as well as studying the German language for 4.5 hours per week.
This will inform your studies and support your ability to work in the international market with its demand for a range of language skills.
Strong undergraduate degree from a recognised university
If you do not meet the academic requirements, you may be assessed on relevant work experience. To take this route, you must have a minimum of 3 years management experience.
Proof of English
IELTS 6.0 (not less than 5.5 in any component), PTE 50 + score or equivalent.
The English proficiency test can be waived by the following candidates:
English native speakers
Applicants having completed their schooling in English (i.e. High School Diploma, IB)
Applicants having completed their undergraduate degree in English in an English speaking country
Marketing & Luxuary Brand Management
This module provides students with an introduction to the principles of marketing and its application within the context of both fashion and luxury brand management. The course is focused on developing the student’s ability to manage, create and lead a brand in the luxury sector as well translating it into a commercial commodity.
The module will explore the wider macro and micro environmental challenges faced by the fashion industry and apply theoretical management practices to industry scenarios. The specific strategic aspects of the luxury sector will be interrogated considering the expectations of global audiences and managing brand equity through adverse economic climates.
Visual Merchandising and Creative Direction
Visual Merchandising & Creative Direction is an exciting and engaging module which will equip participants with the necessary tools to both fully understand the integral importance and the processes of Visual Merchandising, and Creative Direction within the retail arena, both commercially and creatively.
All platforms within the industry will be covered in detail- windows, in store creative, visual merchandising and online visual merchandising. The lecturer has strong close industry links ensuring the module is relevant and current, assisting with future employability.
It is a flexible module in that it will both equip, and be customised to, participants whatever their chosen career path within the retail arena.
German Language Studies
Substainable Fashion Branding
This module provides insights into the world of fashion and luxury within the context of sustainability and the adoption of more ethical practices. The module evaluates the impact fashion has on our resources and what role the sector can play in minimising its negative impact from an environmental, social and economic perspective.
Sustainability as a capitalistic concept creating competitive advantage and positive contributions to profitability is also examined. Analysis is conducted on the negative impact areas of the apparel industry, together with better practices and innovative techniques being adopted by progressive fashion brands.
The module addresses the strategic approaches of brand globalisation in the luxury sector.
The module critically analyses and evaluates the marketing strategies and tactics that brands adopt in order to gain a global presence and form an identity in the international arena.
Students will explore in depth the implementation and development of global strategies and their effects on the luxury industry, the influence of branding and the strategic relationship between lobal brands and their clientele.
In order to understand how brands can develop a global approach, students have to look into the brand concept and assess potential, develop strategies and suggest tactics that will enhance brand’s experience for a global target audience.
Fashion Business Management
This module has been developed to equip learners with the knowledge, understanding and skills, linked to the principals of fashion management and administration. Specific focus is given to fashion design, manufacturing, warehousing and marketing. The module is a complement to the Marketing and Luxury Brand Management Module as it critically analyses the theoretical frameworks and strategies learned and applies them to management systems within fashion organizations, supported by industry case studies. The ability of Fashion organizations to be technologically agile, competitive and responsive to an ever demanding and sophisticated consumer base is also interrogated.
German Language Studies
The Digital Marketing module has been designed to equip the students with the balanced academic knowledge and practical application skills essential to succeed in the ever evolving digital world of fashion. The module aims to develop the skill set and mindset of the students geared towards innovation, foresight and a solution oriented approach. Furthermore, the content of the module is designed to enrich their knowledge with applicable marketing knowhow and provide the commercial acumen required to meet the needs and nuances of the industry.
The module complements the Business Strategies and Luxury Brand Management Modules and supports the practical application of some of the theoretical and conceptual frameworks learnt. Strategies and Brand Management will be considered within a digitally focused, practical and goal oriented context.
The knowledge and skill set gained in this module will be of value to students in their future careers within fashion brands, retailers, digital marketing platforms or marketing platforms in general. The knowledge may also be applied to non-fashion consumer goods industries.
Professional Practice in Fashion & Luxury
The module is designed as an opportunity for students to take a practical approach to the strategies which luxury fashion branding employs. Learners have the opportunity to place themselves within the industry to complete this module, or to launch their own business, which will be supported by their business plan submission. This will be discussed with module tutors, on which pathway is to be taken.
Industry Placement Pathway:
Learners are responsible for researching and securing their own placement with support, guidance and final approval by their address supervisor. The student must ensure that both the learning outcomes of the professional practice module and the analysis required within the reflective report (summative assignment ) can be achieved within the placement secured.
The objective of the module is to link theoretical aspects to practice in context, and to provide the opportunity for students to demonstrate their critical understanding and constructive reflection of the key influences on Fashion Luxury Brand Management, as covered by the course. Students will be able to engage with employability issues in a practical manner.
Business Launch Pathway:
Using the business model submitted in Module ‘Entrepreneurship’, learners will launch their business idea within the market, and to document all processes its journey and growth.
Learners must include an element of ‘pitching’ to clients, and document the growth and pitfalls encountered when launching a new business idea.
German Language Studies
Berlin School of Business and Innovation (BSBI) is focused on helping students become an exceptional leader in their professions. This means that every course offered by BSBI is designed with enterprise, leadership, and success in mind. BSBI believes that the best way to help students get a job is by developing their practical business skills and understanding of the industry.
The aim is to give students and alumni the tools they need to ensure professional success in their chosen industry, including support from world-leading lecturers and industry-focused academics.