Gestione d'impresa e tecnologie digitali (Anno Accademico 2022/2023) - Digital marketing for business

Marketing, e-business, e-commerce

Docenti video: Alberto Pastore - Università "La Sapienza" di Roma (Roma - Italia), Giovanni Covassi - Università Cattolica di Milano (Milano - Italia)

Lezione n. 1: The digital Revolution The e-commerce revolution is just beginning E-commerce enabling technologies A brief history of e-commerce		Eusebio Scornavacca
Lezione n. 2: E-commerce business models and concepts (part one) E-commerce Business Models Major Business-to-Consumer (B2C) Business Models		Eusebio Scornavacca
Lezione n. 3: E-commerce business models and concepts (part two) Major Business-to-Business (B2B) Business Models How e-commerce changes business: Strategy, Sctructure, and Process		Eusebio Scornavacca
Lezione n. 4: E-commerce infrastructure (part one) The Internet: Technology Background The Internet Today		Eusebio Scornavacca
Lezione n. 5: E-commerce infrastructure (part two) The Future Internet Infrastructure The Web		Eusebio Scornavacca
Lezione n. 6: Building an e-commerce presence (part one) Visualizing Your E-commerce Presence Building an E-commerce Presence: A Systematic Approach		Eusebio Scornavacca
Lezione n. 7: Building an e-commerce presence (part two) Choosing Software and Hardware Other E-commerce Site Tools and Mobile Applications		Eusebio Scornavacca
Lezione n. 8: E-commerce security and payment systems The E-commerce Security Environment E-commerce Payment Systems		Eusebio Scornavacca
Lezione n. 9: Marketing and advertising concepts (part one) Consumers On-line: The Internet Audience and Consumer Behavior Digital Commerce Marketing and Advertising Strategies and Tools		Eusebio Scornavacca
Lezione n. 10: Marketing and advertising concepts (part two) Key Strategic Issues in Online Marketing Internet Marketing Technologies Understanding the Costs and Benefits of Online Marketing Communications		Eusebio Scornavacca
Lezione n. 11: Social, mobile, and local marketing (part one) Introduction to Social, Mobile and Local Marketing Social Marketing		Eusebio Scornavacca
Lezione n. 12: Social, mobile, and local marketing (part two) Mobile Marketing Local and Location-based Marketing		Eusebio Scornavacca
Lezione n. 13: Ethical, social, and political issues in e-commerce Understanding Ethical, Social, and Political Issues in E-commerce Privacy and Information Rights Intelectual Property Rights Governance, Public Safety and Welfare		Eusebio Scornavacca
Lezione n. 14: Online retail and services (part one) The Online Retail Sector Analyzing the Viability of Online Firms		Eusebio Scornavacca
Lezione n. 15: Online retail and services (part two) The Service Sector New Sector: Sharing Economy		Eusebio Scornavacca
Lezione n. 16: Online content and media (part one) Trends in Online Content Online Content		Eusebio Scornavacca
Lezione n. 17: Online content and media (part two) The Online Publishing Industry The Online Entertainment Industry		Eusebio Scornavacca
Lezione n. 18: Social networks, auctions, and portals Social Networks and Online Communities Online Auctions E-commerce Portals		Eusebio Scornavacca
Lezione n. 19: B2B e-commerce: supply chain management and collaborative commerce (part one) An Overview of B2B E-commerce The Procurement Process and Supply Chains		Eusebio Scornavacca
Lezione n. 20: B2B e-commerce: supply chain management and collaborative commerce (part two) Trends in Supply Chain Management and Collaborative Commerce Net Marketplace & Private Industrial Networks		Eusebio Scornavacca
Lezione n. 21: Common materials

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Gestione d'impresa e tecnologie digitali (Anno Accademico 2022/2023) - Digital marketing for business

Marketing, e-business, e-commerce

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Gestione d'impresa e tecnologie digitali (Anno Accademico 2022/2023) - Digital marketing for business

Marketing, e-business, e-commerce

Videolezione