ν. μαθήματος 1: The digital Revolution
The e-commerce revolution is just beginning
E-commerce enabling technologies
A brief history of e-commerce
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Eusebio Scornavacca
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ν. μαθήματος 2: E-commerce business models and concepts (part one)
E-commerce Business Models
Major Business-to-Consumer (B2C) Business Models
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Eusebio Scornavacca
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ν. μαθήματος 3: E-commerce business models and concepts (part two)
Major Business-to-Business (B2B) Business Models
How e-commerce changes business: Strategy, Sctructure, and Process
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Eusebio Scornavacca
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ν. μαθήματος 4: E-commerce infrastructure (part one)
The Internet: Technology Background
The Internet Today
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Eusebio Scornavacca
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ν. μαθήματος 5: E-commerce infrastructure (part two)
The Future Internet Infrastructure
The Web
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Eusebio Scornavacca
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ν. μαθήματος 6: Building an e-commerce presence (part one)
Visualizing Your E-commerce Presence
Building an E-commerce Presence: A Systematic Approach
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Eusebio Scornavacca
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ν. μαθήματος 7: Building an e-commerce presence (part two)
Choosing Software and Hardware
Other E-commerce Site Tools and Mobile Applications
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Eusebio Scornavacca
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ν. μαθήματος 8: E-commerce security and payment systems
The E-commerce Security Environment
E-commerce Payment Systems
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Eusebio Scornavacca
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ν. μαθήματος 9: Marketing and advertising concepts (part one)
Consumers On-line: The Internet Audience and Consumer Behavior
Digital Commerce Marketing and Advertising Strategies and Tools
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Eusebio Scornavacca
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ν. μαθήματος 10: Marketing and advertising concepts (part two)
Key Strategic Issues in Online Marketing
Internet Marketing Technologies
Understanding the Costs and Benefits of Online Marketing Communications
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Eusebio Scornavacca
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ν. μαθήματος 11: Social, mobile, and local marketing (part one)
Introduction to Social, Mobile and Local Marketing
Social Marketing
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Eusebio Scornavacca
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ν. μαθήματος 12: Social, mobile, and local marketing (part two)
Mobile Marketing
Local and Location-based Marketing
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Eusebio Scornavacca
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ν. μαθήματος 13: Ethical, social, and political issues in e-commerce
Understanding Ethical, Social, and Political Issues in E-commerce
Privacy and Information Rights
Intelectual Property Rights
Governance, Public Safety and Welfare
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Eusebio Scornavacca
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ν. μαθήματος 14: Online retail and services (part one)
The Online Retail Sector
Analyzing the Viability of Online Firms
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Eusebio Scornavacca
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ν. μαθήματος 15: Online retail and services (part two)
The Service Sector
New Sector: Sharing Economy
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Eusebio Scornavacca
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ν. μαθήματος 16: Online content and media (part one)
Trends in Online Content
Online Content
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Eusebio Scornavacca
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ν. μαθήματος 17: Online content and media (part two)
The Online Publishing Industry
The Online Entertainment Industry
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Eusebio Scornavacca
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ν. μαθήματος 18: Social networks, auctions, and portals
Social Networks and Online Communities
Online Auctions
E-commerce Portals
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Eusebio Scornavacca
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ν. μαθήματος 19: B2B e-commerce: supply chain management and collaborative commerce (part one)
An Overview of B2B E-commerce
The Procurement Process and Supply Chains
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Eusebio Scornavacca
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ν. μαθήματος 20: B2B e-commerce: supply chain management and collaborative commerce (part two)
Trends in Supply Chain Management and Collaborative Commerce
Net Marketplace & Private Industrial Networks
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Eusebio Scornavacca
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ν. μαθήματος 21: Common materials
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