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LMPH - License Masters Professionnels en management des activités hôtelières

Management of Services


Content language:GENERIC_RO
Course description

Service management is a discipline which helps students to obtain theoretical knowledge in management science and its tools: strategies, functions, human resources, quality management services, service innovations, operational management. All these theoretical issues create a global vision which is related to organizational process, planning and control of service process, which is intended to create knowledge skills, application skills and also to perform different investigations.

Prerequisites

For a better understanding of the course, students should be initiated in management, marketing and services marketing or public services​.

Objectives
Level of knowledge and comprehension:
- to determine the objectives and the content of service management;
- to distinguish initial units of Service Organizations activities;
- to distinguish strategies, techniques of service supply;
- to distinguish the objective operationalizing algorithm in services;
- to identify and to know the basic components of service process;
- to interpret the development principles of a strategy in a Service Organization;
- to determine definition specifics and service classifications.
 
Level of application:
- to argue the advantage of a service in comparison with other service;
- to set up connections between enterprise, staff and customers;
- to apply operationalizing algorithm for objective operationalizing of service management;
- to identify the particularities of nontraditional strategies application of service supply.
 
Level of integration:
- to develop operational objectives for each service strategy;
- to develop projects and strategies;
- to evaluate the efficiency of the service supply strategies;
- to estimate staff value and staff education;
- to develop productive and creative tasks for a Service Organization employees.
Program
Structure of themes can be presented in four major sections. The first compartment "Service concept, strategy creation process innovation services" includes themes focused on conceptualization of services, differentiate their material goods. Also in this section are presented diagnostic tools and strategic analysis of providers’ service as well as service innovation process.
The second section "Analysis of the sistem provider: physical environment and the provision of services", is focused on the presentation and argumentation tangible services components, as well as the process for architectural planning services
The third section, "Project management in monitoring of quality of service and level of satisfaction" presents information about project management, project manager, measurement of service’s quality and customer loyalty management as grievances.
Fourth section: "The powers of human resources and globalization services" is intended for argumentation impact primordial human resource services, reducing queues, moving towards a supply chain profitable, as well as aspects of globalization and franchising services.

 

Book
  1. Haksever Cengiz, Render Barry. Service Management. An integrated approach to supply chain management and operations. New Jersey: Peason Education, 2013
  2. Militaru Gheorghe. Managementul serviciilor. Bucureşti: C.H. Beck, 2010.
Exercises
Teaching toolkit is geared towards solving a case study for each subject, but also a set of self-assessment questions that correspond to three levels of knowledge, skills of integration.
Professor
Professor not available
List of lessons
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan
Adriana Buzdugan