Marketing and Business Environment
Learn how to interpret and develop marketing strategies in the current and future business environment. You will study the internationalisation of business and marketing strategy, taking into consideration current trends from the marketplace.
Upon completion of the module, you will be able to:
Evaluate the principles of marketing
Summarise and critically assess the key factors affecting business performance in international markets
Appraise the impact of emerging issues on international marketing activities
Analyse and synthesise the different elements of the marketing mix and the role of these elements in achieving marketing objectives
Evaluate the response of an organisation to global external forces