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Global MBA (blended Rome edition) (Anno Accademico 2019/2020)

Economics of Innovation

Lezione n. 1: Economics of Innovation. Introduction The importance of technological innovation: macroeconomic perspective The importance of technological innovation: firms perspective Firms and technological innovation: a matter of strategy		Federico Carli
Lezione n. 2: Sources of innovation The sources of innovation and the role of creativity Transforming creativity into innovation Innovation in collaborative networks		Federico Carli
Lezione n. 3: Types and patterns of innovation Types of innovation Technology S-Curves Technology trajectorie		Federico Carli
Lezione n. 4: Standards battles and design dominance Why dominants designs are selected? Multiple dimensions of value		Federico Carli
Lezione n. 5: Timing of entry The first-mover Factors influencing optimal timing of entry Strategies to improve timing options		Federico Carli
Lezione n. 6: Defining the organization’s strategic direction Assessing the firm’s current position Identifying core competencies and capabilities Strategic intent		Federico Carli
Lezione n. 7: Choosing innovation projects The development budget Quantitative methods for choosing projects Qualitative methods for choosing projects Conjoint analysis		Federico Carli
Lezione n. 8: Collaboration strategies Reasons for going solo Advantages of collaborating Choosing and monitoring partners		Federico Carli
Lezione n. 9: Protecting innovation Appropriability Patents, trademarks and copyrights Trade secrets The effectiveness and use of protection mechanisms		Federico Carli
Lezione n. 10: Organizing for innovation Size and structural dimensions of the firm Modularity and “loosely-coupled” organizations Managing innovation across borders		Federico Carli
Lezione n. 11: Managing the new product development process Involving customers and suppliers in the development process Tools for improving the new product development process Tools for measuring new product development performance		Federico Carli
Lezione n. 12: Managing new product development teams Constructing new product development teams Structure of new product development teams The management of new product development teams		Federico Carli
Lezione n. 13: Crafting a development marketing strategy: timing and pricing Timing, licensing and compatibility Pricing		Federico Carli
Lezione n. 14: Crafting a development marketing strategy: distribution and marketing Distribution Marketing		Federico Carli
Lezione n. 15: The innovation, a strategy The foundations of technological innovation Formulating technological innovation strategy Implementing technological innovation strategy		Federico Carli