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Master in Business Law for the Fashion System (Anno Accademico 2022/2023)

The Textile and Fashion System

Lezione n. 1: Made in Italy What is Made in Italy Fashion made in Italy Fashion designers Summary review questions		Marina Tonella
Lezione n. 2: Made in Italy value textile chain Italian textile roots What is a distric Made in Italy fashion districts Summary review questions		Marina Tonella
Lezione n. 3: Textile supply chain: from fiber to yarn Fibers Natural fibers production Fibers production overview		Marina Tonella
Lezione n. 4: Textile supply chain: from yarn to fabric Woven fabrics Finishings Knitwear, cut & saw		Marina Tonella
Lezione n. 5: How do we make this? The design process The R&D process The collection		Marina Tonella
Lezione n. 6: Trade shows & associations Materials tradeshows Fashion tradeshows Industrial and fashion associations Fashion agenda		Marina Tonella
Lezione n. 7: Fashion communication Marketing & communication The fashion show The advertising campaign		Marina Tonella
Lezione n. 8: Brand What is the brand The logotype The team		Marina Tonella
Lezione n. 9: Sales and retail The retail touch points The distribution		Marina Tonella
Lezione n. 10: International luxury groups LVMH KERING RICHEMONT OTB PRADA PVH PUIG VFC		Marina Tonella
Lezione n. 11: Future Sustainability research, innovation, responsibility 3D design, wearable technologies Metaverse		Marina Tonella
Lezione n. 12: Person-centered approach to innovation How to survive in a creative environment What is creativity? What is creativity for?		Marina Tonella