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Master in International Tourism, Hospitality and Event Management (Anno Accademico 2018/2019)

Strategic Approach in Marketing Planning for Hospitality

Lezione n. 1: DISRUPTIVE TRENDS IN THE HOSPITALITY AND TOURISM SECTOR Disruptive Trends in Hospitality and Tourism Digital Challenges		Anastasios Fountis
Lezione n. 2: UNDERSTAND THE IMPORTANCE OF THE SYSTEMATIC LINKS BETWEEN DEMAND AND SUPPLY IN THE HOSPITALITY AND TOURISM SECTOR Needs - Demand and Supply Tourism: Definition of Supply		Anastasios Fountis
Lezione n. 3: THE DISTANCE DECAY CURVE Distance Decay Curve Examples		Anastasios Fountis
Lezione n. 4: THE 7P's AND THE 4C's The 7 Ps The 4 Cs		Anastasios Fountis
Lezione n. 5: THE MARKETING MIX IN HOSPITALITY AND TOURISM The Marketing Mix in Hospitality and Tourism Approaches in Marketing Tourism		Anastasios Fountis
Lezione n. 6: PRODUCT FORMULATION AND COMPONENTS OF PRODUCTS Product Formulation Compoments of Products		Anastasios Fountis
Lezione n. 7: PLANNING MARKETING STRATEGY AND HIERARCHY OF OBJECTIVES Planning Marketing Strategy Hierarchy of Objectives		Anastasios Fountis
Lezione n. 8: ANALYTICAL TOOLS FOR HOSPITALITY AND TOURISM AND WHY SOME ARE NOT APPLICABLE Analytical Tools for Hospitality and Tourism Limitations of applications		Anastasios Fountis
Lezione n. 9: SCENARIO PLANNING FOR BUSINESS STRATEGY AND THE INFLUENCE OF RESOURCE BASED VIEW Scenario Planning Resource Based View		Anastasios Fountis
Lezione n. 10: APPLICATION OF THE BUSINESS MODEL CANVAS AND DEVELOPMENT OF THE STRATEGIC POSITION STATEMENT Business Model Canvas Strategic Positioning Statement		Anastasios Fountis
Lezione n. 11: THE MARKETING PLANNING PROCESS AND TACTICAL MARKETING PLANNING PROCESS IN HOSPITALITY AND TOURISM Marketing Planning Process Tactical Marketing in Hospitality and Tourism		Anastasios Fountis
Lezione n. 12: TYPOLOGIES, SEGMENTATION , DIGITAL SEGMENTATION AND GEO-DEMOGRAPHIC PROFILING Typologies, Segmentation and Digital Segmentation Geo-Demographic Profiling		Anastasios Fountis
Lezione n. 13: COMMUNICATION STRATEGIES, BRANDING AND BRAND IMAGE IN THE HOSPITALITY AND TOURISM Communication Strategies Brand and Branding Image		Anastasios Fountis
Lezione n. 14: ADVERTISING AND MEDIA PLANNING FOR HOSPITALITY AND TOURISM Advertising Media Planning		Anastasios Fountis
Lezione n. 15: PUBLICITY, PROMOTIONS AND CRISIS MANAGEMENT Publicity and Promotions Crisis Management		Anastasios Fountis