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Master in International Tourism, Hospitality and Event Management (Anno Accademico 2022/2023)

Event Management Strategies and Contemporary Issues

Lezione n. 1: INTRODUCTION: TYPES OF EVENTS DEFINITIONS OF EVENTS EVENT MANAGEMENT		Kyriakos Kouveliotis
Lezione n. 2: EVENT MANAGEMENT STRATEGIES AN EFFECTIVE EVENT PLANNING STRATEGY BUILDING AN EVENT PLANNING STRATEGY		Kyriakos Kouveliotis
Lezione n. 3: PERSPECTIVES ON EVENTS RESEARCH AND SWOT ANALYSIS AN EVENT MANAGEMENT COMPANY		Kyriakos Kouveliotis
Lezione n. 4: STRATEGIC PLANNING OF EVENTS EVENT PLANNING TIPS EVENT VENUE SELECTION AN EVENT VENUE CONTRACT		Kyriakos Kouveliotis
Lezione n. 5: MARKETING OF EVENTS EVENT MARKETING EVENT MARKETING STRATEGY BUILDING AN EVENT MARKETING STRATEGY		Kyriakos Kouveliotis
Lezione n. 6: MEDIA AND COMMUNICATION MANAGEMENT INTRODUCTION TO MEDIA MEDIA BACKGROUND COMMUNICATION MANAGEMENT		Kyriakos Kouveliotis
Lezione n. 7: FINANCIAL MANAGEMENT OF EVENTS MANAGING EVENT FINANCES THE EVENT BUDGET		Kyriakos Kouveliotis
Lezione n. 8: HUMAN RESOURCE MANAGEMENT OF EVENTS EVENTS AND HUMAN CAPITAL EVENT TEAM MANAGEMENT		Kyriakos Kouveliotis
Lezione n. 9: SUSTAINABLE DEVELOPMENT OF EVENTS SUSTAINABLE DEVELOPMENT GOALS EVENTS AND SUSTAINABLE DEVELOPMENT GOALS		Kyriakos Kouveliotis
Lezione n. 10: EVENT OPERATIONS GUIDELINES AND MISTAKE AVOIDANCE CRITICAL DOMAINS FOR ATTENTION SECURITY MANAGEMENT IN EVENTS		Kyriakos Kouveliotis
Lezione n. 11: SPONSORSHIP OF EVENTS EVENT SPONSORSHIP GETTING SPONSORS FOR AN EVENT RULES OF EVENT SPONSORSHIP SUCCESS		Kyriakos Kouveliotis
Lezione n. 12: RISK MANAGEMENT OF EVENTS RISK MANAGEMENT PLAN FOR EVENTS THE IMPORTANCE OF RISK MANAGEMENT IN EVENTS PLANNING RISK MANAGEMENT AND EVENT PROFESSIONALS		Kyriakos Kouveliotis
Lezione n. 13: PROJECT MANAGEMENT TOOLS OF EVENTS PRINCIPLES OF PROJECT MANAGEMENT FOR EVENT ORGANIZERS PROJECT MANAGEMENT FOR EVENT PLANNERS STEPS AND TOOLS FROM PROJECT MANAGEMENT APPLIED TO EVENTS MANAGEMENT		Kyriakos Kouveliotis
Lezione n. 14: EVENT CONCEPTS EVENT THEME & EVENT CONCEPT THE CONCEPT OF CORPORATE EVENTS AS A CONCEPT CASE STUDY EVENT EVALUATION		Kyriakos Kouveliotis