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Master in International Tourism, Hospitality and Event Management (Anno Accademico 2019/2020)

Entrepreneurship in Tourism and Events

Lezione n. 1: ENTREPRENEURSHIP MEANING,DEFINITION AND CONTEXT KEY ASPECTS IN ENTREPRENEURIAL BEHAVIOR OPPORTUNITY- RELATED ATTRIBUTES UNCERTAINTY-RELATED ATTRIBUTES		Christos Lemonakis
Lezione n. 2: INNOVATION IN HOSPITALITY, TOURISM AND LEISURE SECTOR INNOVATION IN THE TOURISM AND HOSPITALITY INDUSTRY THE MULTIFACETED NATURE OF INNOVATION IN TOURISM AND HOSPITALITY INDUSTRY AN OVERVIEW OF INDUSTRY INNOVATION-RELATED STRATEGIES IN TOURISM		Christos Lemonakis
Lezione n. 3: INNOVATIVE TRENDS IN HOSPITALITY AND EVENT MANAGEMNET TRENDS DRIVING INNOVATION IN THE HOTEL INDUSTRY INNOVATIVE TRENDS IN EVENT MANAGEMENT		Christos Lemonakis
Lezione n. 4: SMALL BUSINESSN IN THE ECONOMY SMALL BUSINESS IN ACTION THE IMPORTANCE AND ROLE OF SMALL AND MEDIUM –SIZED BUSINESSES		Christos Lemonakis
Lezione n. 5: SMALL BUSINESS START-UP SMEs START-UP: KEY STEPS IN NEED DECENTRALIZED VS CENTRALIZED OPERATIONAL BUSINESS MODEL		Christos Lemonakis
Lezione n. 6: SUCCESS & FAILURE WHAT IS A SUCCESSFUL SMALL BUSINESS? MOST COMMON CHARACTERISTICS OF A FAILED BUSINESS		Christos Lemonakis
Lezione n. 7: FORMS OF BUSINESS OWNERSHIP BASIC PROPRIETORSHIP AND PARTNERSHIP FORMS OF ORGANIZATION AND THEIR KEY CHARACTERISTICS CHOOSING AMONG THE DIFFERENT TYPES OF BUSINESS OWNERSHIP		Christos Lemonakis
Lezione n. 8: FRANCHISING FRANCHISE MEANING, DEFINITION AND MAIN FEATURES OF FRANCHISE WHAT FRANCHISEES CAN EXPECT FROM THEIR FRANCHISOR? TYPES OF FRANCHISING - TWO PRIMARY FRANCHISE BUSINESS MODELS		Christos Lemonakis
Lezione n. 9: BUYING AN EXISTING BUSINESS BUYING AN EXISTING BUSINESS DETERMINING THE VALUE OF A BUSINESS THE FIVE Ps OF NEGOTIATING		Christos Lemonakis
Lezione n. 10: BUSINESS PLANNING BUSINESS PLANNING PURPOSES MAJOR USES OF A BUSINESS PLAN		Christos Lemonakis
Lezione n. 11: FINANCING A STRAT-UP VENTURE TYPES OF START –UP VENTURES’ FINANCING STARTING A VENTURE WITH A CLEVER WAY		Christos Lemonakis
Lezione n. 12: SUCCESSFUL SMALL BUSINESS STRATEGIES SMALL BUSINESS (SB) STRATEGIES FOR SUCCESS SBs STRATEGIES FOR GROWTH AND EXPANDING REVENUES		Christos Lemonakis
Lezione n. 13: SMALL BUSINESS MARKETING NATURE AND ROLE OF MARKETS AND MARKETING MARKETING FOR A SMALL BUSINESS (SB)		Christos Lemonakis
Lezione n. 14: GROWING A SMALL BUSINESS GROWING THE BUSINESS DEVELOP NEW PRODUCTS AND SERVICES HIRE AND TRAIN STAFF		Christos Lemonakis
Lezione n. 15: SUSTAINABILITY FOR ENTREPRENEURS IN TOURISM AND LEISURE SECTOR CHALLENGES OF SUSTAINABILITY THE CONTEXT OF SUSTAINABLE DEVELOPMENT		Christos Lemonakis