Corso Vittorio Emanuele II, 39 - Roma 0669207671

Master in International Tourism, Hospitality and Event Management (Anno Accademico 2019/2020)

Entrepreneurship in Tourism and Events



Videolezione

Lezione n. 1: ENTREPRENEURSHIP MEANING,DEFINITION AND CONTEXT
   KEY ASPECTS IN ENTREPRENEURIAL BEHAVIOR

   OPPORTUNITY- RELATED ATTRIBUTES

   UNCERTAINTY-RELATED ATTRIBUTES
Vai alla lezione Christos Lemonakis
Lezione n. 2: INNOVATION IN HOSPITALITY, TOURISM AND LEISURE SECTOR
   INNOVATION IN THE TOURISM AND HOSPITALITY INDUSTRY

   THE MULTIFACETED NATURE OF INNOVATION IN TOURISM AND HOSPITALITY INDUSTRY

   AN OVERVIEW OF INDUSTRY INNOVATION-RELATED STRATEGIES IN TOURISM
Vai alla lezione Christos Lemonakis
Lezione n. 3: INNOVATIVE TRENDS IN HOSPITALITY AND EVENT MANAGEMNET
   TRENDS DRIVING INNOVATION IN THE HOTEL INDUSTRY

   INNOVATIVE TRENDS IN EVENT MANAGEMENT
Vai alla lezione Christos Lemonakis
Lezione n. 4: SMALL BUSINESSN IN THE ECONOMY
   SMALL BUSINESS IN ACTION

   THE IMPORTANCE AND ROLE OF SMALL AND MEDIUM –SIZED BUSINESSES
Vai alla lezione Christos Lemonakis
Lezione n. 5: SMALL BUSINESS START-UP
   SMEs START-UP: KEY STEPS IN NEED

   DECENTRALIZED VS CENTRALIZED OPERATIONAL BUSINESS MODEL
Vai alla lezione Christos Lemonakis
Lezione n. 6: SUCCESS & FAILURE
   WHAT IS A SUCCESSFUL SMALL BUSINESS?

   MOST COMMON CHARACTERISTICS OF A FAILED BUSINESS
Vai alla lezione Christos Lemonakis
Lezione n. 7: FORMS OF BUSINESS OWNERSHIP
   BASIC PROPRIETORSHIP AND PARTNERSHIP FORMS OF ORGANIZATION AND THEIR KEY CHARACTERISTICS

   CHOOSING AMONG THE DIFFERENT TYPES OF BUSINESS OWNERSHIP
Vai alla lezione Christos Lemonakis
Lezione n. 8: FRANCHISING
   FRANCHISE MEANING, DEFINITION AND MAIN FEATURES OF FRANCHISE

   WHAT FRANCHISEES CAN EXPECT FROM THEIR FRANCHISOR?

   TYPES OF FRANCHISING - TWO PRIMARY FRANCHISE BUSINESS MODELS
Vai alla lezione Christos Lemonakis
Lezione n. 9: BUYING AN EXISTING BUSINESS
   BUYING AN EXISTING BUSINESS

   DETERMINING THE VALUE OF A BUSINESS

   THE FIVE Ps OF NEGOTIATING
Vai alla lezione Christos Lemonakis
Lezione n. 10: BUSINESS PLANNING
   BUSINESS PLANNING PURPOSES

   MAJOR USES OF A BUSINESS PLAN
Vai alla lezione Christos Lemonakis
Lezione n. 11: FINANCING A STRAT-UP VENTURE
   TYPES OF START –UP VENTURES’ FINANCING

   STARTING A VENTURE WITH A CLEVER WAY
Vai alla lezione Christos Lemonakis
Lezione n. 12: SUCCESSFUL SMALL BUSINESS STRATEGIES
   SMALL BUSINESS (SB) STRATEGIES FOR SUCCESS

   SBs STRATEGIES FOR GROWTH AND EXPANDING REVENUES
Vai alla lezione Christos Lemonakis
Lezione n. 13: SMALL BUSINESS MARKETING
   NATURE AND ROLE OF MARKETS AND MARKETING

   MARKETING FOR A SMALL BUSINESS (SB)
Vai alla lezione Christos Lemonakis
Lezione n. 14: GROWING A SMALL BUSINESS
   GROWING THE BUSINESS

   DEVELOP NEW PRODUCTS AND SERVICES

   HIRE AND TRAIN STAFF
Vai alla lezione Christos Lemonakis
Lezione n. 15: SUSTAINABILITY FOR ENTREPRENEURS IN TOURISM AND LEISURE SECTOR
   CHALLENGES OF SUSTAINABILITY

   THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Vai alla lezione Christos Lemonakis