Reinpo Retail is an interregional cooperation project in which all strategic partners (public authorities, economical agents, etc.) will cooperate together in order to improve regional politics in the field of innovation and knowledge economy, focusing, more precisely, on regional capacities for research and technological development, supporting enterprises and new entrepreneurs and developing business and innovative initiatives in retail sector.

 

It counts on the participation of 9 entities from 5 Member States of the MED Area: regional public authorities, Chambers of Commerce and Universities.

 

The project will be carried out in three stages:

 

1. The Project will begin with the creation of a collaborative platform (Virtual Community), technically ready to insert a knowledge map in the retail sector including all the studies and analysis made at a regional level. This virtual community will act as a technological Marketplace. The map has never been developed at a transnational level, which makes more difficult the

transfer of knowledge. Reinpo Retail will allow to know “who does what” in commerce innovation in the European Union.

 

2. The second stage of the project will focus on the transfer of innovation from regional public agents to economical agents involved in the project, going from the theory analysed in the first stage to the practice.

 

3. The last stage will lie in the start-up of pilot projects as a result of the transfer of innovation and knowledge developed in the second stage. This stage will reinforce the transnationality of the project, the capitalisation of the results and the start-up of the stimulation projects of regional cooperation between agents in order to increase their innovative potential and improve

competitiveness.

 

Pilot projects will be focus on 4 strategic areas:

 

1.- ICTs.

2.- Commerce innovation.

3.- Green Commerce Innovations .

4.- Innovation on the implementation of new Business.

 

Finally, the project will try to promote all these results at a European Level so as to promote the retail sector as a key activity sector in fields such as innovation and technology transfer. The main idea is to promote a new White Paper at a European Level to involve all the stakeholders on the process.

 

As a result of promoting this initiative we will show the potential of the sector and the new Virtual Community created by partners.