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Management Engineering (Academic Year 2019/2020) - Industria 4.0

Economics of innovation



Slides

Lesson n. 1: Economics of Innovation. Introduction
   The importance of technological innovation: macroeconomic perspective

   The importance of technological innovation: firms perspective

   Firms and technological innovation: a matter of strategy
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Lesson n. 2: Sources of innovation
   The sources of innovation and the role of creativity

   Transforming creativity into innovation

   Innovation in collaborative networks
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Lesson n. 3: Types and patterns of innovation
   Types of innovation

   Technology S-Curves

   Technology trajectorie
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Lesson n. 4: Standards battles and design dominance
   Why dominants designs are selected?

   Multiple dimensions of value
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Lesson n. 5: Timing of entry
   The first-mover

   Factors influencing optimal timing of entry

   Strategies to improve timing options
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Lesson n. 6: Defining the organization’s strategic direction
   Assessing the firm’s current position

   Identifying core competencies and capabilities

   Strategic intent
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Lesson n. 7: Choosing innovation projects
   The development budget

   Quantitative methods for choosing projects

   Qualitative methods for choosing projects

   Conjoint analysis
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Lesson n. 8: Collaboration strategies
   Reasons for going solo

   Advantages of collaborating

   Choosing and monitoring partners
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Lesson n. 9: Protecting innovation
   Appropriability

   Patents, trademarks and copyrights

   Trade secrets

   The effectiveness and use of protection mechanisms
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Lesson n. 10: Organizing for innovation
   Size and structural dimensions of the firm

   Modularity and “loosely-coupled” organizations

   Managing innovation across borders
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Lesson n. 11: Managing the new product development process
   Involving customers and suppliers in the development process

   Tools for improving the new product development process

   Tools for measuring new product development performance
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Lesson n. 12: Managing new product development teams
   Constructing new product development teams

   Structure of new product development teams

   The management of new product development teams
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Lesson n. 13: Crafting a development marketing strategy: timing and pricing
   Timing, licensing and compatibility

   Pricing
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Lesson n. 14: Crafting a development marketing strategy: distribution and marketing
   Distribution

   Marketing
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Lesson n. 15: The innovation, a strategy
   The foundations of technological innovation

   Formulating technological innovation strategy

   Implementing technological innovation strategy
Go to this slide Federico Carli