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Master in International Tourism, Hospitality and Event Management (Academic Year 2018/2019)

Entrepreneurship in Tourism and Events



Video professors: Christos Lemonakis -

Videolesson

Lesson n. 1: ENTREPRENEURSHIP MEANING,DEFINITION AND CONTEXT
   KEY ASPECTS IN ENTREPRENEURIAL BEHAVIOR
   OPPORTUNITY- RELATED ATTRIBUTES
   UNCERTAINTY-RELATED ATTRIBUTES 		Go to this lesson Christos Lemonakis
Lesson n. 2: INNOVATION IN HOSPITALITY, TOURISM AND LEISURE SECTOR
   INNOVATION IN THE TOURISM AND HOSPITALITY INDUSTRY
   THE MULTIFACETED NATURE OF INNOVATION IN TOURISM AND HOSPITALITY INDUSTRY
   AN OVERVIEW OF INDUSTRY INNOVATION-RELATED STRATEGIES IN TOURISM 		Go to this lesson Christos Lemonakis
Lesson n. 3: INNOVATIVE TRENDS IN HOSPITALITY AND EVENT MANAGEMNET
   TRENDS DRIVING INNOVATION IN THE HOTEL INDUSTRY
   INNOVATIVE TRENDS IN EVENT MANAGEMENT 		Go to this lesson Christos Lemonakis
Lesson n. 4: SMALL BUSINESSN IN THE ECONOMY
   SMALL BUSINESS IN ACTION
   THE IMPORTANCE AND ROLE OF SMALL AND MEDIUM –SIZED BUSINESSES 		Go to this lesson Christos Lemonakis
Lesson n. 5: SMALL BUSINESS START-UP
   SMEs START-UP: KEY STEPS IN NEED
   DECENTRALIZED VS CENTRALIZED OPERATIONAL BUSINESS MODEL 		Go to this lesson Christos Lemonakis
Lesson n. 6: SUCCESS & FAILURE
   WHAT IS A SUCCESSFUL SMALL BUSINESS?
   MOST COMMON CHARACTERISTICS OF A FAILED BUSINESS 		Go to this lesson Christos Lemonakis
Lesson n. 7: FORMS OF BUSINESS OWNERSHIP
   BASIC PROPRIETORSHIP AND PARTNERSHIP FORMS OF ORGANIZATION AND THEIR KEY CHARACTERISTICS
   CHOOSING AMONG THE DIFFERENT TYPES OF BUSINESS OWNERSHIP 		Go to this lesson Christos Lemonakis
Lesson n. 8: FRANCHISING
   FRANCHISE MEANING, DEFINITION AND MAIN FEATURES OF FRANCHISE
   WHAT FRANCHISEES CAN EXPECT FROM THEIR FRANCHISOR?
   TYPES OF FRANCHISING - TWO PRIMARY FRANCHISE BUSINESS MODELS 		Go to this lesson Christos Lemonakis
Lesson n. 9: BUYING AN EXISTING BUSINESS
   BUYING AN EXISTING BUSINESS
   DETERMINING THE VALUE OF A BUSINESS
   THE FIVE Ps OF NEGOTIATING 		Go to this lesson Christos Lemonakis
Lesson n. 10: BUSINESS PLANNING
   BUSINESS PLANNING PURPOSES
   MAJOR USES OF A BUSINESS PLAN 		Go to this lesson Christos Lemonakis
Lesson n. 11: FINANCING A STRAT-UP VENTURE
   TYPES OF START –UP VENTURES’ FINANCING
   STARTING A VENTURE WITH A CLEVER WAY 		Go to this lesson Christos Lemonakis
Lesson n. 12: SUCCESSFUL SMALL BUSINESS STRATEGIES
   SMALL BUSINESS (SB) STRATEGIES FOR SUCCESS
   SBs STRATEGIES FOR GROWTH AND EXPANDING REVENUES 		Go to this lesson Christos Lemonakis
Lesson n. 13: SMALL BUSINESS MARKETING
   NATURE AND ROLE OF MARKETS AND MARKETING
   MARKETING FOR A SMALL BUSINESS (SB) 		Go to this lesson Christos Lemonakis
Lesson n. 14: GROWING A SMALL BUSINESS
   GROWING THE BUSINESS
   DEVELOP NEW PRODUCTS AND SERVICES
   HIRE AND TRAIN STAFF 		Go to this lesson Christos Lemonakis
Lesson n. 15: SUSTAINABILITY FOR ENTREPRENEURS IN TOURISM AND LEISURE SECTOR
   CHALLENGES OF SUSTAINABILITY
   THE CONTEXT OF SUSTAINABLE DEVELOPMENT 		Go to this lesson Christos Lemonakis