Corso Vittorio Emanuele II, 39 - Roma 0669207671

Master in International Tourism, Hospitality and Event Management (Academic Year 2018/2019)

Business Decision Making for the Hospitality Industry



Slides

Lesson n. 1: THE EXPECTATIONS AND PRACTICE OF THE MANAGEMENT ROLE IN HOSPITALITY AND EVENTS
   SUCCESSFUL MANAGER’S ROLE IN THE HOSPITALITY INDUSTRY

   KEY HOSPITALITY MANAGEMENT DUTIES TO EXPECT
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Lesson n. 2: THE IMPORTANCE OF PLANNING IN MANAGEMENT DECISION MAKING AND STRATEGY FORMATION
   THE PURPOSE OF PLANNING

   CHARACTERISTICS/STRATEGY FORMATION IN PLANNING

   ELEMENTS/COMPONENTS OF PLANNING

   IMPORTANCE OF PLANNING
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Lesson n. 3: INTRODUCTION TO DECISION MAKING PROCESS
   DECISION DEFINITION AND CHARACTERISTICS

   DECISION TYPES

   DECISION MAKING-A RECURSIVE PROCESS

   DECISION STREAMS

   DECISION QUALITY
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Lesson n. 4: DECISION THEORY AND ETHICAL DECISIONS FOR SUSTAINABLE TOURISM
   THE DECISION-MAKING BEHAVIOR IN TOURISM INDUSTRY(TI)

   UNDERSTAND ETHICAL CONCEPTS AND PRINCIPLES IN TI

   SHAPING TOURIST POLICY AND PRACTICE

   ETHICS AND WIDER TOURISM INDUSTRY DEBATES
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Lesson n. 5: INTRODUCTION TO DATA SCIENCE AND BASIC NUMERACY SKILLS
   DATA SCIENCE FOR TOURISM

   PERSONALIZED MARKETING AND CUSTOMER SEGMENTATION

   ANALYTICS IN TOURISM

   THE IMPORTANCE OF LITERACY AND NUMERACY SKILLS
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Lesson n. 6: EXPLORATORY DATA ANALYSIS,SUMMARIZING AND ILLUSTRATING DATA USING EXCEL AND APPROPRIATE CHARTS
   DATA ANALYSIS WITH MS EXCEL

   SUMMARIZING DATA AND COMMONLY USED FUNCTIONS IN MS EXCEL

   ILLUSTRATIND DATA USING MS EXCEL

   STATISTICAL ANALYSIS ELEMENTS
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Lesson n. 7: ESTIMATION AND CONFIDENCE INTERVALS
   INTERVAL ESTIMATES

   MARGIN OF ERROR

   CONFIDENCE INTERVALS
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Lesson n. 8: HYPOTHESIS TESTING USING A VARIETY OF PARAMETRIC AND NON-PARAMETRIC TESTS
   NON-PARAMETRIC AND PARAMETRIC TESTS

   TYPES OF NON-PARAMETRIC TESTS

   CHOOSING A TEST

   PARAMETRIC AND NON-PARAMETRIC TESTS FOR COMPARING TWO OR MORE GROUPS
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Lesson n. 9: INTRODUCTION TO COLLERATION AND REGRESSION
   INTRODUCTION TO CORRELATION

   REGRESSION ANALYSIS
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Lesson n. 10: USING DECISION MAKING TECHNIQUES;DECISION TREES,LINEAR PROGRAMMING
   USING DECISION MAKING TECHNIQUES

   DECISION TREES

   LINEAR PROGRAMMING
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Lesson n. 11: BASIC DECISION MODELLING
   BUSINESS DECISION MODELING PROCESS

   BUSINESS RULES & ADVANCED ANALYTICS PROJECTS

   DECISION REQUIREMENTS

   SUITABLE DECISIONS FOR DECISION MODELLING
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Lesson n. 12: APPLYING FORECASTING METHODS INCLUDING TIME SERIES
   COMPONENTS OF TIME SERIES

   TIME SERIES ANALYSIS AND FORECASTING

   MODELLING TIME SERIES
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Lesson n. 13: MANAGEMENT PLANNING TOOLS;CRITICAL PATH ANALYSIS,GANTT CHARTS
   MANAGEMENT PLANNING TOOLS

   CRITICAL PATH ANALYSIS

   GANTT CHARTS
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Lesson n. 14: USE OF THE ABOVE TOOLS IN CREATING A BUSINESS REPORT, AND FORMATTING AND PRESENTING THIS IN A PROFESSIONAL FASHION
   BASICS AND TYPES OF MANAGEMENT-DATA REPORT

   DATA REPORTS EXAMPLES AND TEMPLATES

   PRESENTING INSIGHTS IN A MANAGEMENT REPORT
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