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Corso Vittorio Emanuele II, 39 - Roma 0669207671

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Master in International Tourism, Hospitality and Event Management (Academic Year 2021/2022)

Tourism and Hospitality Business Strategy



Slides

Lesson n. 1: INTRODUCTION TO THE HOSPITALITY INDUSTRY
   What is Hospitality Industry?
   Growth of the Hotel Industry per Geographical Area 		Go to this slide Anastasios Fountis
Lesson n. 2: INTRODUCTION TO BUSINESS STRATEGIES
   What is Business Strategy?
   Concepts and Frameworks
   Strategic Thinking and Planning 		Go to this slide Anastasios Fountis
Lesson n. 3: THE INTERNAL BUSINESS ENVIRONMENT
   Introduction to Managerial Environments
   Components of internal Environment
   14 Factors Determining the Internal Environment 		Go to this slide Anastasios Fountis
Lesson n. 4: THE EXTERNAL BUSINESS ENVIRONMENT
   Introduction to Managerial Environments
   Components of the External Environment
   Analysing the External Environment with PESTLE and SWOT 		Go to this slide Anastasios Fountis
Lesson n. 5: STRATEGIC PLANNING PROCESS (1)
   What is Strategic Planning?
   Overview
   Tools and Approaches 		Go to this slide Anastasios Fountis
Lesson n. 6: STRATEGIC PLANNING PROCESS CASE STUDIES (2)
   The Case of Shangri-La Hotel
   Strategic Planning
   Decisions and Implementation 		Go to this slide Anastasios Fountis
Lesson n. 7: STRATEGIC FORMULATION
   What is Strategic Formulation?
   Steps of Strategic Formulation
   Levels of Strategic Formulation 		Go to this slide Anastasios Fountis
Lesson n. 8: BUSINESS UNIT LEVEL STRATEGY
   What is Strategic Business Unit (SBU)?
   Characteristics of SBU
   The BCG Matrix in Practice 		Go to this slide Anastasios Fountis
Lesson n. 9: CORPORATE LEVEL STRATEGY
   What is a Corporate Level Strategy?
   Types of Corporate Level Strategies
   The Ansoff Matrix 		Go to this slide Anastasios Fountis
Lesson n. 10: STRATEGIC IMPLEMENTATION (1)
   What is Strategic Implementation?
   Strategic Implementation Aspects
   A Guide to Strategy Implementation 		Go to this slide Anastasios Fountis
Lesson n. 11: STRATEGIC IMPLEMENTATION CASE STUDIES (2)
   The Case of Ski Resorts in South Tyrol
   Strategic Implementation
   Decisions and Corrections 		Go to this slide Anastasios Fountis
Lesson n. 12: LEADERSHIP
   What is Leadership?
   Theories of Leadership
   Contexts of Leadership 		Go to this slide Anastasios Fountis
Lesson n. 13: MANAGING CHANGE
   What is Change Management?
   The Change Management Process
   Practical Implementation of Managing Change 		Go to this slide Anastasios Fountis
Lesson n. 14: ORGANIZATION CULTURE
   What is Organizational Culture?
   Organizational Structure vs Culture
   Effects of Organization Culture 		Go to this slide Anastasios Fountis
Lesson n. 15: STRATEGIC EVALUATION
   What is Strategic Evaluation?
   Strategic control and Cybernetics
   The Balanced Scoreboard 		Go to this slide Anastasios Fountis