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Master in International Tourism, Hospitality and Event Management (Academic Year 2023/2024)

Management for Hospitality Industry

Video professors: Lee Yi -

Lesson n. 1: Introduction to Hospitality Industry Introduction to Hospitality Industry Define Hospitality and Tourism Industry Hotels & Other Accommodation Sector The Travel & Tourism Sector The Tourism System The Tourism Products Tourism Destinations Review Questions		Lee Yi
Lesson n. 2: Introduction management in hospitality industry Introduction Management in Hospitality Industry Define Management Process in the Hospitality and Tourism Industry Understand Organisational Structures in the Hospitality and Tourism Industry Evaluate the Culture of Different Hospitality and Tourism Organisations		Lee Yi
Lesson n. 3: Management control and budgeting Management Control and Budgeting Define Control Give Reasons Why Control is Important Describe the Four-Step Control Process Distinguish Among the Three Types of Control Explain the Importance of Financial Controls Describe the Qualities of an Effective Control System Outline the Contemporary Issues in Control Review Questions		Lee Yi
Lesson n. 4: Marketing in hospitality industry Marketing in Hospitality Industry Understand the Hospitality and Tourism Marketing Process Understand the Unique Characterstics of Hospitality Products Develop a Marketing and Brand Strategy		Lee Yi
Lesson n. 5: Marketing communication and customer relations management in hospitality industry Marketing Communication and Customer Relations Management in Hospitality Industry Develop a Marketing Communication Plan for a Hospitality and Tourism Organisation Understand the Customer Relationship Management (CRM)		Lee Yi