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Master in Fashion Retail & Luxury Management (Academic Year 2014/2015)

Made in Italy: When Fashion Meets Identity



Books and articles

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Lesson n.1: Made in Italy Now Between Tradition and Innovation

Lesson n.2: The Art of Showcasing Fashion - Italy

Lesson n.3: The Art of Showcasing Fashion - International

Lesson n.4: Fashion storytelling

n. 4.1 -
Books and Articles_Fashion Storytelling  (A.Y. 2014/2015)
italy fashion
Lesson n.5: The Creation of National Brands: The Rights on Made in Italy

Lesson n.6: The Protection of Made in Italy: Ip Against International Counterfeting

Lesson n.7: Power and Distinctivness of Signs, Logos and Trademarks

Lesson n.8: The Functions of Fashion Brands Applied to Consumer's Behavior

n. 8.1 -
LIBRI e ARTICOLI_WIPO Statistical Country Profile _ Italy 2014  (A.Y. 2014/2015)
italy fashion