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Master in Fashion Retail & Luxury Management (Academic Year 2014/2015)

Made in Italy: When Fashion Meets Identity



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Lesson n.1: Made in Italy Now Between Tradition and Innovation

n. 1.1 -
SITOGRAPHY_Made in Italy Now Between Tradition and Innovation  (A.Y. 2014/2015)
italy fashion
Lesson n.2: The Art of Showcasing Fashion - Italy

n. 2.1 -
Sitography_The Art of Showcasing Fashion - Italy  (A.Y. 2014/2015)
italy fashion
Lesson n.3: The Art of Showcasing Fashion - International

n. 3.1 -
SITOGRAPHY_The Art of Showcasing Fashion – International  (A.Y. 2014/2015)
italy fashion
Lesson n.4: Fashion storytelling

n. 4.1 -
Sitography_Fashion Storytelling  (A.Y. 2014/2015)
italy fashion
Lesson n.5: The Creation of National Brands: The Rights on Made in Italy

Lesson n.6: The Protection of Made in Italy: Ip Against International Counterfeting

Lesson n.7: Power and Distinctivness of Signs, Logos and Trademarks

Lesson n.8: The Functions of Fashion Brands Applied to Consumer's Behavior