Università telematica internazionale UNINETTUNO

MOOC Massive Open Online Courses (Academic Year 2018/2019)

Brand Design

Credits: 6
Language: English
Course description
The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising. We’ll study fundamental concepts like identity, feelings, aspirations, of a company that wants to change its brand. In the second part of the course, will be practice the concept and the job about and the build of identity.
Objectives
At the end of the course the student will be able to operate in the field of brand.
Program
The topics are: identity, branding, naming, marketing strategies.
Book
L. Minestroni, Il manuale della marca – consumatore cultura società – Fausto Lupetti editore (publishing house), Bologna, 2010.
Exercises
There are two exercises that the student must submit before to take the exam.
Professor
Professor not available
List of lessons
Antonio Romano
Antonio Romano
Antonio Romano
    •  Lesson n. 4: L'identità 
Antonio Romano
Eduardo Salierno
Eduardo Salierno
Eduardo Salierno
    •  Lesson n. 8: Naming 
Antonio Romano
Antonio Romano
    •  Lesson n. 10: Tipografia 
Antonio Romano
Antonio Romano
Antonio Romano
Antonio Romano
Antonio Romano
Antonio Romano
Eduardo Salierno
Eduardo Salierno
Antonio Romano

Headquarter

Corso Vittorio Emanuele II, 39
00186 Roma - ITALIA
Tax code number: 97394340588
P.IVA: 13937651001

Certified mail

info@pec.uninettunouniversity.net

Student Secretariat

tel: +39 06 692076.70
tel: +39 06 692076.71
e-mail: info@uninettunouniversity.net

Videoconferencing

Library 1st floor: 90.147.90.157
Meeting Room 5th floor: 90.147.90.158

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