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Description of e-commerce structure, systems, technologies and models in hotel business. Also its applications features and process of buy and sale by internet. |
Courses:
Information Technologies – 1
Information Technologies – 2 |
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Knowledge – deep and system knwoledge skills of e-commerce, which allows to elaborate new Ideas in e-commerce field.
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Use of knowledge skill in the unknown and unexpected situations.
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Conclusion skill – the choice, implement and use of corresponding e-commerce technologies, take the conclusions in the using area.
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During the course the following themes will be discussed:
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History of development of e-Commerce: trends, policy and strategy
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e-Commerce business models: B2C
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e-Commerce business models: B2B
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Internet Shop and e-Commerce business models: C2C
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e-Commerce legal, tax, cultural-ethical and intellectual property aspects
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e-Commerce safety and confidentiality in Hotel Management
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e-Marketing in Hotel Management
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Social Media and e-Commerce in Hotel Management
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e-Commerce financial accounting in Hotel Management
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Logistics: Delivery and supply in Hotel Management
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Development of e-Commerce in Georgia
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Kapanadze D. – E-business systems. part I, Tbilisi, GTU, 2009, 152 pp.
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Nozadze C. – E-business information technologies. Gori, 2010, 61 pp.
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Nikolashvili M. – Development problems of e-commerce in Georgia. Doctoral thesis, Tbilisi, GTU, 2015, 153 pp.
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In the practical part of the lessons there is discussed various examples of modeling different hotel business processes. Apart of this, it is shown the indicators of the populatiry of chosen web-sites in social nets, sites rates and the number of visitors. |
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