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Course description |
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This module will provide students with a broad introduction into the complex world of hospitality and tourism management process. It provides an overview of the separate functions and activities that concern managers in modern Hospitality and Tourism businesses. This module reflects modern concerns of hospitality and tourism business operations. |
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Prerequisites |
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Students should research hospitality and tourism businesses in order to develop a better understanding of their business activities. Relevant case study material can be valuable sources to support readings on hospitality and tourism business operations. |
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Objectives |
On completion of this module, students will be able to:
- Demonstrate knowledge of the key functional areas of management process in the context of hospitality and tourism industry
- Present an awareness of contemporary issues impacting hospitality and tourism businesses world-wide
- Analyse management skills in hospitality and tourism organizations
- Understand the critical issues that affect all businesses worldwide and how to evaluate such issues in the context of business performance
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Program |
- Definition of planning, programming and budgeting process for hospitality and events;
- Preparing Budget for hospitality and events organization;
- Analyzing management control models;
- Preparing management reports for hospitality and events organization;
- Analysis of marketing strategies and brand for hospitality and events organization;
- Analysis of marketing communication and Customer Relationship Management (CRM).
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Book |
- Barrows, Powers, Reynolds (2012). INTRODUCTION TO MANAGEMENT IN THE HOSPITALITY INDUSTRY. Tenth Edition. John Wiley & Sons, Inc.
- John Walker (2013). Intoruction to hospitality managememt. Fourth Edition
- Philip T. Kotler (2014). Marketing for Hospitality and Tourism by, Edition: 6th
- David Bowie, Francis Buttle (2011). Hospitality Marketing: Principles and Practice. 2nd Edition
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Exercises |
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The exercises proposed during the course are essential to develop the necessary analytical skills and verify the understanding of the main concepts of Hospitality Management. The exercises are composed of open-ended or multiple-choise questions and case studies to solve. |
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Professor |
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Professor not available
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Video professors |
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List of lessons |
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Lee Yi
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Lee Yi
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Lee Yi
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Lee Yi
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Lee Yi
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