Master in Business Law for the Fashion System (Academic Year 2023/2024)

1. INTRODUCTION TO INTELLECTUAL PROPERTY IN FASHION

2. IP FOR FASHION BRAND IDENTITY AND CONSUMER BEHAVIOR

3. Brand, logo, design: strategy

4. Brand, logo, design: enforcement;

5. Copyright in Fashion and Design;

6. Copyright: enforcement;

7. Made in Italy;

8. The anti-counterfeiting regulation;

9. The Consumers Package;

10. Brand Value, The Valuation of IPRights in Fashion;

11. Brand equity and Brand economics;

12. Brand Identity supervision and management, Management of the IPRights portfolio, “Forum shopping”.

Case history (by NABA):

1. enhancement and protection of the intangible aspects of a brand to increase the value of the brand.