The course aims to make students acquire knowledge of basic and advanced concepts regarding the use of tools offered by digital technologies in business management, while being aware of the fact that, in increasingly globalized and competitive markets, companies need professionalism able to use digital technologies to improve the efficiency, effectiveness and competitiveness of their structures. Providing the basis for understanding digital technologies for managing, storing, collecting and analyzing data within the company and for treating the Web as a source of data that can be used for marketing activities or more generally studies in the field of social sciences.
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