The Digital Marketing module has been designed to equip the students with the
balanced academic knowledge and practical application skills essential to succeed in the ever evolving digital world of fashion. The module aims to develop the skill set and mindset of the students geared towards innovation, foresight and a solution oriented approach. Furthermore, the content of the module is designed to enrich their knowledge with applicable marketing knowhow and provide the commercial acumen required to meet the needs and nuances of the industry.
The module complements the Business Strategies and Luxury Brand Management Modules and supports the practical application of some of the theoretical and conceptual frameworks learnt. Strategies and Brand Management will be considered within a digitally focused, practical and goal oriented context.
The knowledge and skill set gained in this module will be of value to students in their future careers within fashion brands, retailers, digital marketing platforms or marketing platforms in general. The knowledge may also be applied to non-fashion consumer goods industries.