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This module has been developed to equip learners with the knowledge, understanding and skills, linked to the principals of fashion management and administration. Specific focus is given to fashion design, manufacturing, warehousing and marketing. The module is a complement to the Marketing and Luxury Brand Management Module as it critically analyses the theoretical frameworks and strategies learned and applies them to management systems within fashion organizations, supported by industry case studies. The ability of Fashion organizations to be technologically agile, competitive and responsive to an ever demanding and sophisticated consumer base is also interrogated. |
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The aims of this module are to encourage students to:
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Understand and evaluate the management systems applied within the contexts of fashion design, manufacturing, warehousing and marketing
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Evaluate how fashion and luxury businesses are developing the agility they need to respond to uncertainty, and to create a business capable of thriving in a volatile environment.
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To identify the key elements of contemporary challenges and evaluate how organizations respond through the systematic evaluation and re-organisation of resources and infrastructure.
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Apply these systemized business practices within the context of creating competitive advantage and responding to consumer demand.
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Apply acquired knowledge and understanding of business and management practices to a range of complex situations.
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Critically evaluate and understand consumer’s behaviour in order to create strong brands
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Evaluate the infrastructure of an organisation, the roles and responsibilities of departments and their contribution to meet consumer needs.
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