Corso Vittorio Emanuele II, 39 - Roma 0669207671

Management Engineering (Academic Year 2018/2019) - Economics path

Marketing (new edition)


Credits: 9
Content language:English
Course description
The course is an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix, and marketing in special fields (such as international or sustainable marketing).
Objectives
This course is designed to provide the student with a broad introduction to marketing concepts, how these concepts fit within the overall strategy of a firm, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical.
Program
These are the five main argument of the course : 1) Marketing diagnostic phase 2) Marketing strategic phase 3) Marketing tactical phase 4) Service, international and Business to Business 5) Marketing and environment, technology, no profit and social
Book
Peter J.P, Donnelly J.H., Pratesi C.A., Marketing, ed Mc-Graw Hill, 2013.
Exercises
The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning.
Professor/Tutor responsible for teaching
Marta Flamini
Video professors
Prof. Stefano Chiussi - SDA Bocconi
List of lessons
Stefano Chiussi
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    •  Lesson n. 9: Market value  Go to this lesson
Stefano Chiussi
    •  Lesson n. 10: Positioning  Go to this lesson
Stefano Chiussi
Stefano Chiussi
    •  Lesson n. 12: «The Place»  Go to this lesson
Stefano Chiussi
Stefano Chiussi
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Stefano Chiussi
    •  Lesson n. 19: B-B process  Go to this lesson
Stefano Chiussi
    •  Lesson n. 20: B-C process  Go to this lesson
Stefano Chiussi