Università telematica internazionale UNINETTUNO

Economics and business administration (Academic Year 2020/2021) - Culture, Tourism and Corporate Value

Tourism marketing

Credits: 9
Language: English
Course description
The course starts with an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix, and marketing in special fields (such as international or sustainable marketing). Then the course is focused on planning, tools and the communication mix of tourism marketing.
Prerequisites
Non vi sono propedeuticità formali ma il marketing è una disciplina le cui strumentazioni ed impostazioni strategiche sono meglio recepite dai discenti che hanno già dimestichezza con il Diritto pubblico e la Legislazione del turismo (per quanto concerne gli Organi dell'apparato turistico pubblico ed il loro funzionamento) e con le tecniche economiche che si occupano delle funzioni e della direzione delle imprese agenziali e di quelle ricettive.
Objectives
This course is designed to provide the student with a broad introduction to tourism marketing concepts, how these concepts fit within the overall strategy of a firm or a tourist facility, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical.
Program
These are the six main argument of the course : 1) Marketing diagnostic phase 2) Marketing strategic phase 3) Marketing tactical phase 4) Tourism marketing planning 5) Tourism marketing tools 6) Tourism marketing communication mix
Book
Marketing del turismo, Kotler Philip; Bowen John T.; Makens James C. ed. Pearson
Exercises
The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning.
Professor
Chiara Fisichella
List of lessons
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 4: Segmentazione 
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 16: Il prezzo 
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Fabiola Sfodera
Fabiola Sfodera
Fabiola Sfodera
Fabiola Sfodera
Fabiola Sfodera
Fabiola Sfodera
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi

Headquarter

Corso Vittorio Emanuele II, 39
00186 Roma - ITALIA
Tax code number: 97394340588
P.IVA: 13937651001

Certified mail

info@pec.uninettunouniversity.net

Student Secretariat

tel: +39 06 692076.70
tel: +39 06 692076.71
e-mail: info@uninettunouniversity.net

Videoconferencing

Library 1st floor: 90.147.90.157
Meeting Room 5th floor: 90.147.90.158

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