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This programme is specifically designed for all those individuals who would like to further their retail career within an international environment.
The academic aim of this module is to equip learners with the knowledge of the origin of fashion in historical way, and its connection with identity, gender and ethnicities. |
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By merging retail and management, the course enables students to engage with more than one discipline and meet the industry expectations of the luxury sector. Students will work on the different aspects of the marketing management: from the Fashion System analysis to the study of the fashion marketing and communication techniques; from the detailed analysis of the brand management to the knowledge of the distribution scenario. Besides strategic aspects, the course allows developing the concept of fashion conceived as cultural, social and historical system characterized by different trends to be analysed and interpreted. |
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Professor/Tutor responsible for teaching
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Maria Catricalà
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Maria Catricalà
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Maria Cristina Giorcelli
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Maria Cristina Giorcelli
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Maria Cristina Giorcelli
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Maria Cristina Giorcelli
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