Master in Fashion Retail & Luxury Management (Ακαδημαϊκό έτος 2016/2017)

• Explore and critically evaluate the key factors which influence the success of the globalisation of brands
• Identify and devise effective strategies of fashion marketing and luxury brand management for a global company.
• Evaluate and critically assess the crucial factors that affect customer’s experiences whilst expanding a brand on a global scale.
• Critically evaluate and apply strategies that will deliver brand equity, considering the current economic background and the challenges that this presents.

Critically analyse and evaluate the major contemporary issues in Brand Globalization for a fashion/luxury brand and their impact in the near future.

Summarise and critically assess the key factors affecting fashion and luxury brand globalization.

Chapter seven

Kapferer J.N, Bastien V, 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2^nd (Second) Edition. Kogan Page. ASIN: B010CLH93C

Chapter three

Kapferer J.N, Bastien V, 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2^nd (Second) Edition. Kogan Page. ASIN: B010CLH93C

Chapter one

Kevin Lane Keller, 2012. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition. Pearson. ISBN-10: 0132664259

Chapter seven

Kapferer J.N, Bastien V, 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2^nd (Second) Edition. Kogan Page. ASIN: B010CLH93C

Chapter five

Kevin Lane Keller, 2012. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition. Pearson. ISBN-10: 0132664259

Chapter six

Kapferer J.N, Bastien V, 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2^nd (Second) Edition. Kogan Page. ASIN: B010CLH93C

Chapter eleven
Kapferer J.N, Bastien V, 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2nd (Second) Edition. Kogan Page. ASIN: B010CLH93C