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Génie de Gestion (Academic Year 2021/2022) - Gestione dei Processi Industriali

Economics of innovation



Leçon vidéo

Leçon n. 1: Economics of Innovation. Introduction
   The importance of technological innovation: macroeconomic perspective
   The importance of technological innovation: firms perspective
   Firms and technological innovation: a matter of strategy 		Go to this lesson Federico Carli
Leçon n. 2: Sources of innovation
   The sources of innovation and the role of creativity
   Transforming creativity into innovation
   Innovation in collaborative networks 		Go to this lesson Federico Carli
Leçon n. 3: Types and patterns of innovation
   Types of innovation
   Technology S-Curves
   Technology trajectorie 		Go to this lesson Federico Carli
Leçon n. 4: Standards battles and design dominance
   Why dominants designs are selected?
   Multiple dimensions of value 		Go to this lesson Federico Carli
Leçon n. 5: Timing of entry
   The first-mover
   Factors influencing optimal timing of entry
   Strategies to improve timing options 		Go to this lesson Federico Carli
Leçon n. 6: Defining the organization’s strategic direction
   Assessing the firm’s current position
   Identifying core competencies and capabilities
   Strategic intent 		Go to this lesson Federico Carli
Leçon n. 7: Choosing innovation projects
   The development budget
   Quantitative methods for choosing projects
   Qualitative methods for choosing projects
   Conjoint analysis 		Go to this lesson Federico Carli
Leçon n. 8: Collaboration strategies
   Reasons for going solo
   Advantages of collaborating
   Choosing and monitoring partners 		Go to this lesson Federico Carli
Leçon n. 9: Protecting innovation
   Appropriability
   Patents, trademarks and copyrights
   Trade secrets
   The effectiveness and use of protection mechanisms 		Go to this lesson Federico Carli
Leçon n. 10: Organizing for innovation
   Size and structural dimensions of the firm
   Modularity and “loosely-coupled” organizations
   Managing innovation across borders 		Go to this lesson Federico Carli
Leçon n. 11: Managing the new product development process
   Involving customers and suppliers in the development process
   Tools for improving the new product development process
   Tools for measuring new product development performance 		Go to this lesson Federico Carli
Leçon n. 12: Managing new product development teams
   Constructing new product development teams
   Structure of new product development teams
   The management of new product development teams 		Go to this lesson Federico Carli
Leçon n. 13: Crafting a development marketing strategy: timing and pricing
   Timing, licensing and compatibility
   Pricing 		Go to this lesson Federico Carli
Leçon n. 14: Crafting a development marketing strategy: distribution and marketing
   Distribution
   Marketing 		Go to this lesson Federico Carli
Leçon n. 15: The innovation, a strategy
   The foundations of technological innovation
   Formulating technological innovation strategy
   Implementing technological innovation strategy 		Go to this lesson Federico Carli