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Master in Business Law for the Fashion System (Academic Year 2022/2023)

Digital Law in the Fashion System


CFU: 8
Langue du contenu:Italien
Description du cours

The module deals with content related to business opportunities and related legal protections in cyberspace, from a Fashion 4.0 development perspective.

Starting with elements such as knowledge of Digital Marketplace dynamics, blockchain and smart contracts, the module focuses on the legal role in the development and evolution of e-commerce.

Programme

1. The digital world

2. Digital advertising, image rights rights on contents

3. Copyright and the new copyright directive

4. Influencer marketing

5. The Metaverse

6. NFts in the fashion system

7. The sale of NFTs

8. NFts and trademarks

9. NFT, blockchaing, smart contracts, a definition

10. Digital service act and digital marketing act

11. Fashion platforms

12. Greenwashing

Project focus /Case history (by NABA):

  1. New technologies: the commercialization, present-day digital interaction platforms (social networks, gaming, second-life...).
Professeur
Professeur non disponible
Liste des leçons
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
    •  Leçon n. 5: Il metaverso  Go to this lesson
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
    •  Leçon n. 8: NFT e marchi  Go to this lesson
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
    •  Leçon n. 12: Green washing  Go to this lesson
Maria Luigia Franceschelli