درس رقم 1: Introduction to Hospitality Industry
Introduction to Hospitality Industry
Define Hospitality and Tourism Industry
Hotels & Other Accommodation Sector
The Travel & Tourism Sector
The Tourism System
The Tourism Products
Tourism Destinations
Review Questions
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Lee Yi
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درس رقم 2: Introduction management in hospitality industry
Introduction Management in Hospitality Industry
Define Management Process in the Hospitality and Tourism Industry
Understand Organisational Structures in the Hospitality and Tourism Industry
Evaluate the Culture of Different Hospitality and Tourism Organisations
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Lee Yi
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درس رقم 3: Management control and budgeting
Management Control and Budgeting
Define Control
Give Reasons Why Control is Important
Describe the Four-Step Control Process
Distinguish Among the Three Types of Control
Explain the Importance of Financial Controls
Describe the Qualities of an Effective Control System
Outline the Contemporary Issues in Control
Review Questions
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Lee Yi
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درس رقم 4: Marketing in hospitality industry
Marketing in Hospitality Industry
Understand the Hospitality and Tourism Marketing Process
Understand the Unique Characterstics of Hospitality Products
Develop a Marketing and Brand Strategy
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Lee Yi
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درس رقم 5: Marketing communication and customer relations management in hospitality industry
Marketing Communication and Customer Relations Management in Hospitality Industry
Develop a Marketing Communication Plan for a Hospitality and Tourism Organisation
Understand the Customer Relationship Management (CRM)
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Lee Yi
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