The aim of this module is to introduce and review new innovative strategies and the input of technology in terms of e-commerce.
The e-tailing is a fast growing industry, which challenges luxury brands to employ new strategies that makes e-tailing even more accessible but still translating the same identity as a store location.
This module will assess the new approaches that have been deployed in the luxury e-tailing and review new applications in terms of building brand focus, virtual environment and digital marketing through social media as well maintaining customer satisfaction.
It will also provide an analysis of the impact that new technologies play in the supply chain and the new strategies that have been applied.