This module is addressing the issue of business sustainability and the ways it can be applied to fashion in general and fashion brand management in particular.
Students will be studying the scope of ethics and sustainability in the fashion and retail industry.
They are expected to critically reviewing the process of creating leading and marketing an ethically sustainable brand within the luxury market sector.
Reflecting on process of conception to materialisation and studying how sustainability has been maintained through branding as well as marketing with an aim to support social communities.
Student will learn what makes sustainable fashion branding successful