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MOOC Massive Open Online Courses (Anno Accademico 2019/2020)

CBVE - Master Class on Entrepreneurship



Docenti video: Francesco Caliò - Unipol Merchant (Roma - Italia)

Videolezione

Lezione n. 1: INTRODUCTION TO BUSINESS PLANNING Vai alla lezione Zubin Sethna
Lezione n. 2: THE BUSINESS IDEA
   Description of the business idea
   Finding the idea
   Avoid thinking that is a good idea
   The BIG thing in enterprise design is Blueprinting
   Development steps to complete 		Vai alla lezione Zubin Sethna
Lezione n. 3: PRODUCT/MARKET ANALYSIS Vai alla lezione Zubin Sethna
Lezione n. 4: INDUSTRY ANALYSIS
   Contents
   Goals
   First Step
   Second Step: Identification of Direct and Indirect Competitors
   Third Step: Study the Competitors’ Most Salient Features
   Specialization/Trademark/Vertical Integration
   Level of Service/Quality of the Service/Cost Structure
   Financial Structure/Segmentation of Supply/Marketing policies
   Technological Know-How/Localization/Provisioning Sources 		Vai alla lezione Guido Preparata
Lezione n. 5: COMPETITIVE ANALYSIS Vai alla lezione Zubin Sethna
Lezione n. 6: THE OPERATIONAL PLAN - PART 1
   Contents
   Make or Buy
   Strategy for the Start-up
   Marketing Plan
   Marketing Mix
   Product Analysis
   Elasticity of Demand
   Price Perception
   Advertisement/Promotion/Merchandising
   Distribution Channels
   Logistics 		Vai alla lezione Guido Preparata
Lezione n. 7: THE OPERATIONAL PLAN - PART 2
   Contents
   Legal Forms
   Proprietorship/Partnership
   Collective Enterprise
   Features
   International Forms of Conducting International Business
   Identifying Key Managers
   Organizational Structure 		Vai alla lezione Guido Preparata
Lezione n. 8: ECONOMIC SUSTAINABILITY ANALYSIS
   Contents
   Accounting Principles
   Income Statement
   Balance Sheet
   Differences between statements
   Capital Statement
   Statement of Cash Flows
   Budgeting
   Sales Budget
   Production Budget
   Labor Budget
   Manufacturing Expense Budget
   Break-Even Point 		Vai alla lezione Guido Preparata
Lezione n. 9: ANALYSIS OF FINANCIAL AND FIRM SUSTAINABILITY: ACCOUNTS AND FINANCE FOR NEW ENTERPRISES Vai alla lezione Zubin Sethna
Lezione n. 10: MANAGEMENT CONTROL
   Planning
   Programming
   Control
   Operational control: Costs, Quality, Commercial Activity
   Operational contro - the commercial control
   Qualitative aspect: Information feedback
   Quantitative aspect: Budget control
   Economic/Financial control
   “Quick Ratio” and “Current Ratio”
   Ways to appraise and evaluate Debt:
   Main Indices of profitability 		Vai alla lezione Guido Preparata