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IO1 – 1 EU social media campaign.
An EU wide social media campaign using text, still and video stories, strategies for optimisation of distribution to the right audiences, post engagement in social media platforms showing the general public real stories narrated by recent survivors of illegal migration routes from Sub-Saharan Africa to Europe making audiences aware of reasons (not only war and conflict) that pushes migrants away from their countries, the manipulation of migrants luring them into dangerous hands and the voyage itself. It will also include difficulties upon landing in Europe. The campaign will have two audiences ie. the general public in Europe and youths in Nigeria
Activity:
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M18
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