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MOOC Massive Open Online Courses (Academic Year 2018/2019)

CBVE - Master Class on Entrepreneurship



Bibliography

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Lesson n.1: INTRODUCTION TO BUSINESS PLANNING

Lesson n.2: THE BUSINESS IDEA

Development steps to complete
n. 2.1 -
Comprehensive Bibliography of articles for the entire CBVE Programme  (A.Y. 2008-2009)
Bibliography
Lesson n.3: PRODUCT/MARKET ANALYSIS

Lesson n.4: INDUSTRY ANALYSIS

Contents
n. 4.1 -
Strategic and Competitive Analysis  (A.Y. 2009/2010)
Bibliography
Specialization/Trademark/Vertical Integration
n. 4.2 -
Bibliography  (A.Y. 2009/2010)
bibliography
Technological Know-How/Localization/Provisioning Sources
n. 4.3 -
Bibliography  (A.Y. 2009/2010)
bibliography
Lesson n.5: COMPETITIVE ANALYSIS

Lesson n.6: THE OPERATIONAL PLAN - PART 1

Strategy for the Start-up
n. 6.1 -
The Operational Plan Part I -  (A.Y. 2009/2010)
exercise of The Operational Plan
Marketing Plan
n. 6.2 -
Marketing Plan - CBVE  (A.Y. 2009/2010)
Exercise -Marketing Plan
Marketing Mix
n. 6.3 -
Marketing Mix - CBVE  (A.Y. 2009/2010)
Marketing Mix
Price Perception
n. 6.4 -
Books - Price Perception  (A.Y. 2009/2010)
Price Perception
Lesson n.7: THE OPERATIONAL PLAN - PART 2

Legal Forms
n. 7.1 -
Legal Forms -Books  (A.Y. 2009/2010)
THE OPERATIONAL PLAN PART II - Legal Forms - Bibliography
Collective Enterprise
n. 7.2 -
Collective Enterprise  (A.Y. 2009/2010)
Collective Enterprise - Bibliography
Identifying Key Managers
n. 7.3 -
Identifying Key Managers  (A.Y. 2009/2010)
Bibliography -CBVE - Identifying Key Managers
Organizational Structure
n. 7.4 -
Organizational Structure  (A.Y. 2009/2010)
Organizational Structure- Biblioteca
Lesson n.8: ECONOMIC SUSTAINABILITY ANALYSIS

Differences between statements
n. 8.1 -
Differences between statements  (A.Y. 2009/2010)
Bibliography- Differences between statements
Break-Even Point
n. 8.2 -
Break-Even Point  (A.Y. 2009/2010)
Break-Even Point
Lesson n.9: ANALYSIS OF FINANCIAL AND FIRM SUSTAINABILITY: ACCOUNTS AND FINANCE FOR NEW ENTERPRISES

Lesson n.10: MANAGEMENT CONTROL

n. 10.1 -
MANAGEMENT CONTROL  (A.Y. 2009/2010)
MANAGEMENT CONTROL - Bibliography