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The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising. We’ll study fundamental concepts like identity, feelings, aspirations, of a company that wants to change its brand.
In the second part of the course, will be practice the concept and the job about and the build of identity. |
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At the end of the course the student will be able to operate in the field of brand. |
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The topics are: identity, branding, naming, marketing strategies. |
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L. Minestroni, Il manuale della marca – consumatore cultura società – Fausto Lupetti editore (publishing house), Bologna, 2010. |
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There are two exercises that the student must submit before to take the exam. |