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The course is an introduction to search engine e social media marketing principles. The student will develop a solid working knowledge of the essentials of digital marketing management |
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This course is designed to provide the student with a broad introduction to digital marketing concepts, how these concepts fit within the overall strategy of a firm, and how they influence management and decision making. |
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These are the three main argument of the course:
1. E-business
2. Introduction to digital marketing
3. Digital marketing mix
4. Web Analytics
5. E-commerce
6. Decision making |
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Peter, Donelly, Pratesi (2017), Marketing, Mac Graw Hill |
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The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning. |
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Giovanni Covassi
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Antonella Ferrari
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Antonella Ferrari
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Antonella Ferrari
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Antonella Ferrari
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