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The course is an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix, and marketing in special fields (such as international or sustainable marketing). |
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This course is designed to provide the student with a broad introduction to marketing concepts, how these concepts fit within the overall strategy of a firm, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical. |
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These are the five main argument of the course :
1) Marketing diagnostic phase
2) Marketing strategic phase
3) Marketing tactical phase
4) Service, international and Business to Business
5) Marketing and environment, technology, no profit and social |
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Peter J.P, Donnelly J.H., Pratesi C.A., Marketing, ed Mc-Graw Hill, 2013. |
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The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning. |
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