This course will address the key issues and topics of management, emphasizing the analysis of competitive environment, strategies and their implementation, organizational structure and corporate functions.
Its goal is to provide the theoretical and empirical tools to understand the enterprise system, how it works, the main strategic decisions and their implementation to achieve a competitive advantage.
The firm as a “system” and its relationships with external environment:
- the systemic view of firm
- the external relations
- the competitive environment and the firm tools to its analysis
Resources and competences in the firm:
- resources and competences
- strategies based on resources and competeces
The competitive advantage and firm strategies:
- value creation and competitive advantage
- the competitive strategies: cost leadership, differentiation and focalization
- the cooperative strategies
- the strategies of growth: horizontal and vertical integration, diversification and internationalization
- theory on strategic planning
- corporate, business and functional strategic planning
- scenario planning
- finance and value creation
- organizational structure
- human resource management
Fontana F., Caroli M., “Economia e gestione delle imprese”, Milano, McGraw-Hill, 2009, terza edizione.
Slides presenti sulla pagina web del corso.