Università telematica internazionale UNINETTUNO

MOOC Massive Open Online Courses (Academic Year 2018/2019)

Economics and business management and business organization

Language: English
Course description
This course will address the key issues and topics of management, emphasizing the analysis of competitive environment, strategies and their implementation, organizational structure and corporate functions.
Objectives
Its goal is to provide the theoretical and empirical tools to understand the enterprise system, how it works, the main strategic decisions and their implementation to achieve a competitive advantage.
Program
The firm as a “system” and its relationships with external environment: - the systemic view of firm - the external relations - the competitive environment and the firm tools to its analysis Resources and competences in the firm: - resources and competences - strategies based on resources and competeces The competitive advantage and firm strategies: - value creation and competitive advantage - the competitive strategies: cost leadership, differentiation and focalization - the cooperative strategies - the strategies of growth: horizontal and vertical integration, diversification and internationalization Strategic planning: - theory on strategic planning - corporate, business and functional strategic planning - scenario planning Firm functions: - operations - marketing - finance and value creation Firm organization: - organizational structure - human resource management
Book
Fontana F., Caroli M., “Economia e gestione delle imprese”, Milano, McGraw-Hill, 2009, terza edizione. Slides presenti sulla pagina web del corso.
Professor
Professor not available
List of video lessons
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli
Matteo Caroli

Headquarter

Corso Vittorio Emanuele II, 39
00186 Roma - ITALIA
Tax code number: 97394340588
P.IVA: 13937651001

Certified mail

info@pec.uninettunouniversity.net

Student Secretariat

tel: +39 06 692076.70
tel: +39 06 692076.71
e-mail: info@uninettunouniversity.net

Videoconferencing

Library 1st floor: 90.147.90.157
Meeting Room 5th floor: 90.147.90.158

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