|
This course will address the key issues and topics of management, emphasizing the analysis of competitive environment, strategies and their implementation, organizational structure and corporate functions. |
|
Its goal is to provide the theoretical and empirical tools to understand the enterprise system, how it works, the main strategic decisions and their implementation to achieve a competitive advantage. |
|
The firm as a “system” and its relationships with external environment:
- the systemic view of firm
- the external relations
- the competitive environment and the firm tools to its analysis
Resources and competences in the firm:
- resources and competences
- strategies based on resources and competeces
The competitive advantage and firm strategies:
- value creation and competitive advantage
- the competitive strategies: cost leadership, differentiation and focalization
- the cooperative strategies
- the strategies of growth: horizontal and vertical integration, diversification and internationalization
Strategic planning:
- theory on strategic planning
- corporate, business and functional strategic planning
- scenario planning
Firm functions:
- operations
- marketing
- finance and value creation
Firm organization:
- organizational structure
- human resource management |
|
Fontana F., Caroli M., “Economia e gestione delle imprese”, Milano, McGraw-Hill, 2009, terza edizione.
Slides presenti sulla pagina web del corso. |