Communication Sciences (Academic Year 2022/2023) - Digital Corporate Communication

The course will cover the following topics:

Definition Elements and Framework of the Lobbying Process

Interest Representation History

Pressure Groups Theories

Lobbying in the United States: history, institutions involved, legislative process and regulatory framework

Community Law: EU History, decision-making system, Law sources and legislation drafting

Lobbying in the European Union: regulation, spaces for action, instruments and follow-up of the activity

Italian Constitutional System

Lobbying Regulation at the National Level

Regulatory Framework of the Regions

Lobbying in practice: the lobbyist, the reference context and the technique

Tools and Strategies of the Lobbyist

Two Case Studies

The purpose of the course is to provide a global overview of the lobbying discipline – starting from the regulations of reference – going from the creation of the operational plan to the analysis of the skills of the lobbyist and to the analysis of case studies.

The course includes two practical exercises aimed at verifying the student’s ability to apply the acquired skills.