Università telematica internazionale UNINETTUNO

Management Engineering (Academic Year 2018/2019) - Economics path

Marketing (new edition)

Credits: 9
Language: English
Course description
The course is an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix, and marketing in special fields (such as international or sustainable marketing).
Objectives
This course is designed to provide the student with a broad introduction to marketing concepts, how these concepts fit within the overall strategy of a firm, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical.
Program
These are the five main argument of the course : 1) Marketing diagnostic phase 2) Marketing strategic phase 3) Marketing tactical phase 4) Service, international and Business to Business 5) Marketing and environment, technology, no profit and social
Book
Peter J.P, Donnelly J.H., Pratesi C.A., Marketing, ed Mc-Graw Hill, 2013.
Exercises
The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning.
Professor
Marta Flamini
Video professors
Prof. Stefano Chiussi - SDA Bocconi
List of lessons
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
    •  Lesson n. 9: Market value 
Stefano Chiussi
    •  Lesson n. 10: Positioning 
Stefano Chiussi
Stefano Chiussi
    •  Lesson n. 12: «The Place» 
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
Stefano Chiussi
    •  Lesson n. 19: B-B process 
Stefano Chiussi
    •  Lesson n. 20: B-C process 
Stefano Chiussi

Headquarter

Corso Vittorio Emanuele II, 39
00186 Roma - ITALIA
Tax code number: 97394340588
P.IVA: 13937651001

Certified mail

info@pec.uninettunouniversity.net

Student Secretariat

tel: +39 06 692076.70
tel: +39 06 692076.71
e-mail: info@uninettunouniversity.net

Videoconferencing

Library 1st floor: 90.147.90.157
Meeting Room 5th floor: 90.147.90.158

Do you need further information?

Give us your contact details


Ask for information